Shaping Spaarbeleg Real and Unreal Case Solution

The Harvard Business Review published a case study that primarily focuses on Shaping Spaarbeleg Real and Unreal. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Shaping Spaarbeleg Real and Unreal has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Shaping Spaarbeleg Real and Unreal using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Shaping Spaarbeleg Real and Unreal faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Shaping Spaarbeleg Real and Unreal to ensure that the company is able to respond to all the changes in the macro-environment. This is because Shaping Spaarbeleg Real and Unreal cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Shaping Spaarbeleg Real and Unreal will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Shaping Spaarbeleg Real and Unreal.

• It is important for Shaping Spaarbeleg Real and Unreal to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Shaping Spaarbeleg Real and Unreal by impacting imports and exports.

Economic

• Shaping Spaarbeleg Real and Unreal can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Shaping Spaarbeleg Real and Unreal, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Shaping Spaarbeleg Real and Unreal with more investment opportunities.

• The flexibility in the labor market allows Shaping Spaarbeleg Real and Unreal to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Shaping Spaarbeleg Real and Unreal to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Shaping Spaarbeleg Real and Unreal to develop and align communication as well as marketing strategies accordingly.

• Shaping Spaarbeleg Real and Unreal has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Shaping Spaarbeleg Real and Unreal to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Shaping Spaarbeleg Real and Unreal should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Shaping Spaarbeleg Real and Unreal to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Shaping Spaarbeleg Real and Unreal should adopt eco-friendly products to establish better relationships with the stakeholders.

• Shaping Spaarbeleg Real and Unreal can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Shaping Spaarbeleg Real and Unreal should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Shaping Spaarbeleg Real and Unreal as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Shaping Spaarbeleg Real and Unreal can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Shaping Spaarbeleg Real and Unreal’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Shaping Spaarbeleg Real and Unreal.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Shaping Spaarbeleg Real and Unreal can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Shaping Spaarbeleg Real and Unreal operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Shaping Spaarbeleg Real and Unreal operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Shaping Spaarbeleg Real and Unreal to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Shaping Spaarbeleg Real and Unreal. The company can also switch suppliers for more reasonable pricing.

• Shaping Spaarbeleg Real and Unreal can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Shaping Spaarbeleg Real and Unreal industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Shaping Spaarbeleg Real and Unreal can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Shaping Spaarbeleg Real and Unreal can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Shaping Spaarbeleg Real and Unreal operates.

• Expensive substitutes are available in the industry of Shaping Spaarbeleg Real and Unreal, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Shaping Spaarbeleg Real and Unreal operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Shaping Spaarbeleg Real and Unreal operates has highly differentiated products, making it difficult for companies to win each other customers.

• Shaping Spaarbeleg Real and Unreal can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Shaping Spaarbeleg Real and Unreal can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Shaping Spaarbeleg Real and Unreal to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Shaping Spaarbeleg Real and Unreal has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Shaping Spaarbeleg Real and Unreal to have a high level of customer engagement (Rizaldi, 2015).

• Shaping Spaarbeleg Real and Unreal has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Shaping Spaarbeleg Real and Unreal has a strong brand image in the market.

• A low-cost structure of Shaping Spaarbeleg Real and Unreal has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Shaping Spaarbeleg Real and Unreal is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Shaping Spaarbeleg Real and Unreal has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Shaping Spaarbeleg Real and Unreal on its research and development is comparatively less to other competitors of the market.

• Shaping Spaarbeleg Real and Unreal uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Shaping Spaarbeleg Real and Unreal operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Shaping Spaarbeleg Real and Unreal. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Shaping Spaarbeleg Real and Unreal can take it as an opportunity to expand its online presence.

• Shaping Spaarbeleg Real and Unreal can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Shaping Spaarbeleg Real and Unreal can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Shaping Spaarbeleg Real and Unreal to expand its operations in multiple countries.

• Shaping Spaarbeleg Real and Unreal can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Shaping Spaarbeleg Real and Unreal, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Shaping Spaarbeleg Real and Unreal to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Shaping Spaarbeleg Real and Unreal.

• There has been constant pressure on Shaping Spaarbeleg Real and Unreal to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Shaping Spaarbeleg Real and Unreal.

VRIO Analysis

Shaping Spaarbeleg Real and Unreal uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Shaping Spaarbeleg Real and Unreal has a strong brand image and engages in corporate social responsibility.

• Shaping Spaarbeleg Real and Unreal has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Shaping Spaarbeleg Real and Unreal is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Shaping Spaarbeleg Real and Unreal focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Shaping Spaarbeleg Real and Unreal has been able to penetrate the market through its ability to raise large funds.

Rare

• Shaping Spaarbeleg Real and Unreal operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Shaping Spaarbeleg Real and Unreal has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Shaping Spaarbeleg Real and Unreal has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Shaping Spaarbeleg Real and Unreal is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Shaping Spaarbeleg Real and Unreal is its high-quality products. These products have allowed consumers to make repeat purchases.

• Shaping Spaarbeleg Real and Unreal operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Shaping Spaarbeleg Real and Unreal to attract more customers.

• Shaping Spaarbeleg Real and Unreal has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Shaping Spaarbeleg Real and Unreal maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Shaping Spaarbeleg Real and Unreal to explore more product development opportunities.

• Shaping Spaarbeleg Real and Unreal is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Shaping Spaarbeleg Real and Unreal that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Shaping Spaarbeleg Real and Unreal to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Shaping Spaarbeleg Real and Unreal to formulate effective strategies to achieve the company objectives.

Product

• Shaping Spaarbeleg Real and Unreal has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Shaping Spaarbeleg Real and Unreal to its customers. These distinctive products are not easily available at competitors.

• The products of Shaping Spaarbeleg Real and Unreal are of higher quality, and thus, customers pay more prices for these products.

• Shaping Spaarbeleg Real and Unreal designs products with traditional designs giving customers more product variety.

• Shaping Spaarbeleg Real and Unreal offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Shaping Spaarbeleg Real and Unreal to its customers.

Price

• Shaping Spaarbeleg Real and Unreal follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Shaping Spaarbeleg Real and Unreal for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Shaping Spaarbeleg Real and Unreal to its customers.

Place

• Shaping Spaarbeleg Real and Unreal uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Shaping Spaarbeleg Real and Unreal globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Shaping Spaarbeleg Real and Unreal has partnered with delivery service companies to distribute its products effectively to consumers.

• Shaping Spaarbeleg Real and Unreal has also adopted an omni-channel distribution system.

Promotion

• Shaping Spaarbeleg Real and Unreal uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Shaping Spaarbeleg Real and Unreal to increase brand awareness.

• Shaping Spaarbeleg Real and Unreal takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Shaping Spaarbeleg Real and Unreal also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Shaping Spaarbeleg Real and Unreal to attract and retain customers.

Value Chain Analysis

Shaping Spaarbeleg Real and Unreal can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Shaping Spaarbeleg Real and Unreal’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Shaping Spaarbeleg Real and Unreal has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Shaping Spaarbeleg Real and Unreal are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Shaping Spaarbeleg Real and Unreal has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Shaping Spaarbeleg Real and Unreal invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Shaping Spaarbeleg Real and Unreal to effectively devise and build sales and marketing activities.

• Shaping Spaarbeleg Real and Unreal offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Shaping Spaarbeleg Real and Unreal has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Shaping Spaarbeleg Real and Unreal has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Shaping Spaarbeleg Real and Unreal uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Shaping Spaarbeleg Real and Unreal has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Shaping Spaarbeleg Real and Unreal are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Shaping Spaarbeleg Real and Unreal can increase the capacity of its production so it can reach more of the customers in its existing market.

• Shaping Spaarbeleg Real and Unreal can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Shaping Spaarbeleg Real and Unreal in marketing and sales activities to increase the chances of successful market penetration.

• Shaping Spaarbeleg Real and Unreal can design and develop a content that increases customer engagement within a particular marketplace.

• Shaping Spaarbeleg Real and Unreal can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Shaping Spaarbeleg Real and Unreal to penetrate the market.

• Shaping Spaarbeleg Real and Unreal can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Shaping Spaarbeleg Real and Unreal can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Shaping Spaarbeleg Real and Unreal to mitigate the risk factors, and to gain customer groups of the market.

• Shaping Spaarbeleg Real and Unreal can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Shaping Spaarbeleg Real and Unreal to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Shaping Spaarbeleg Real and Unreal for growth purposes. This will also take into consideration the cultural differences.

• Shaping Spaarbeleg Real and Unreal should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Shaping Spaarbeleg Real and Unreal.

• Shaping Spaarbeleg Real and Unreal should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Shaping Spaarbeleg Real and Unreal should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Shaping Spaarbeleg Real and Unreal can come up with new improvements and modifications in the existing products to attract the market.

• Shaping Spaarbeleg Real and Unreal should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Shaping Spaarbeleg Real and Unreal to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Shaping Spaarbeleg Real and Unreal can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Shaping Spaarbeleg Real and Unreal can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Shaping Spaarbeleg Real and Unreal, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Shaping Spaarbeleg Real and Unreal can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Shaping Spaarbeleg Real and Unreal should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Shaping Spaarbeleg Real and Unreal should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Shaping Spaarbeleg Real and Unreal should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Shaping Spaarbeleg Real and Unreal is less affected by the new emerging competition in the industry.

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