Bridge the Gap Between Strategy and Tactics with the Magic Matrix Case Solution

The Harvard Business Review published a case study that primarily focuses on Bridge the Gap Between Strategy and Tactics with the Magic Matrix. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Bridge the Gap Between Strategy and Tactics with the Magic Matrix using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Bridge the Gap Between Strategy and Tactics with the Magic Matrix faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to ensure that the company is able to respond to all the changes in the macro-environment. This is because Bridge the Gap Between Strategy and Tactics with the Magic Matrix cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Bridge the Gap Between Strategy and Tactics with the Magic Matrix will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Bridge the Gap Between Strategy and Tactics with the Magic Matrix.

• It is important for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Bridge the Gap Between Strategy and Tactics with the Magic Matrix by impacting imports and exports.

Economic

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Bridge the Gap Between Strategy and Tactics with the Magic Matrix, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Bridge the Gap Between Strategy and Tactics with the Magic Matrix with more investment opportunities.

• The flexibility in the labor market allows Bridge the Gap Between Strategy and Tactics with the Magic Matrix to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Bridge the Gap Between Strategy and Tactics with the Magic Matrix to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Bridge the Gap Between Strategy and Tactics with the Magic Matrix to develop and align communication as well as marketing strategies accordingly.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Bridge the Gap Between Strategy and Tactics with the Magic Matrix to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should adopt eco-friendly products to establish better relationships with the stakeholders.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Bridge the Gap Between Strategy and Tactics with the Magic Matrix as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Bridge the Gap Between Strategy and Tactics with the Magic Matrix’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Bridge the Gap Between Strategy and Tactics with the Magic Matrix.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Bridge the Gap Between Strategy and Tactics with the Magic Matrix can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Bridge the Gap Between Strategy and Tactics with the Magic Matrix to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Bridge the Gap Between Strategy and Tactics with the Magic Matrix. The company can also switch suppliers for more reasonable pricing.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Bridge the Gap Between Strategy and Tactics with the Magic Matrix industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Bridge the Gap Between Strategy and Tactics with the Magic Matrix can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates.

• Expensive substitutes are available in the industry of Bridge the Gap Between Strategy and Tactics with the Magic Matrix, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates has highly differentiated products, making it difficult for companies to win each other customers.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Bridge the Gap Between Strategy and Tactics with the Magic Matrix can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Bridge the Gap Between Strategy and Tactics with the Magic Matrix to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Bridge the Gap Between Strategy and Tactics with the Magic Matrix to have a high level of customer engagement (Rizaldi, 2015).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a strong brand image in the market.

• A low-cost structure of Bridge the Gap Between Strategy and Tactics with the Magic Matrix has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Bridge the Gap Between Strategy and Tactics with the Magic Matrix is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Bridge the Gap Between Strategy and Tactics with the Magic Matrix on its research and development is comparatively less to other competitors of the market.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Bridge the Gap Between Strategy and Tactics with the Magic Matrix. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Bridge the Gap Between Strategy and Tactics with the Magic Matrix can take it as an opportunity to expand its online presence.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Bridge the Gap Between Strategy and Tactics with the Magic Matrix can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Bridge the Gap Between Strategy and Tactics with the Magic Matrix to expand its operations in multiple countries.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Bridge the Gap Between Strategy and Tactics with the Magic Matrix, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Bridge the Gap Between Strategy and Tactics with the Magic Matrix.

• There has been constant pressure on Bridge the Gap Between Strategy and Tactics with the Magic Matrix to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Bridge the Gap Between Strategy and Tactics with the Magic Matrix.

VRIO Analysis

Bridge the Gap Between Strategy and Tactics with the Magic Matrix uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a strong brand image and engages in corporate social responsibility.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Bridge the Gap Between Strategy and Tactics with the Magic Matrix is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been able to penetrate the market through its ability to raise large funds.

Rare

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Bridge the Gap Between Strategy and Tactics with the Magic Matrix is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Bridge the Gap Between Strategy and Tactics with the Magic Matrix is its high-quality products. These products have allowed consumers to make repeat purchases.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to attract more customers.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Bridge the Gap Between Strategy and Tactics with the Magic Matrix to explore more product development opportunities.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Bridge the Gap Between Strategy and Tactics with the Magic Matrix that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Bridge the Gap Between Strategy and Tactics with the Magic Matrix to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to formulate effective strategies to achieve the company objectives.

Product

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to its customers. These distinctive products are not easily available at competitors.

• The products of Bridge the Gap Between Strategy and Tactics with the Magic Matrix are of higher quality, and thus, customers pay more prices for these products.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix designs products with traditional designs giving customers more product variety.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to its customers.

Price

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Bridge the Gap Between Strategy and Tactics with the Magic Matrix for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to its customers.

Place

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Bridge the Gap Between Strategy and Tactics with the Magic Matrix globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has partnered with delivery service companies to distribute its products effectively to consumers.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has also adopted an omni-channel distribution system.

Promotion

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to increase brand awareness.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Bridge the Gap Between Strategy and Tactics with the Magic Matrix to attract and retain customers.

Value Chain Analysis

Bridge the Gap Between Strategy and Tactics with the Magic Matrix can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Bridge the Gap Between Strategy and Tactics with the Magic Matrix are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to effectively devise and build sales and marketing activities.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Bridge the Gap Between Strategy and Tactics with the Magic Matrix has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Bridge the Gap Between Strategy and Tactics with the Magic Matrix are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can increase the capacity of its production so it can reach more of the customers in its existing market.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Bridge the Gap Between Strategy and Tactics with the Magic Matrix in marketing and sales activities to increase the chances of successful market penetration.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can design and develop a content that increases customer engagement within a particular marketplace.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to penetrate the market.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Bridge the Gap Between Strategy and Tactics with the Magic Matrix to mitigate the risk factors, and to gain customer groups of the market.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Bridge the Gap Between Strategy and Tactics with the Magic Matrix to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Bridge the Gap Between Strategy and Tactics with the Magic Matrix for growth purposes. This will also take into consideration the cultural differences.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Bridge the Gap Between Strategy and Tactics with the Magic Matrix.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can come up with new improvements and modifications in the existing products to attract the market.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Bridge the Gap Between Strategy and Tactics with the Magic Matrix to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Bridge the Gap Between Strategy and Tactics with the Magic Matrix, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Bridge the Gap Between Strategy and Tactics with the Magic Matrix can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Bridge the Gap Between Strategy and Tactics with the Magic Matrix should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Bridge the Gap Between Strategy and Tactics with the Magic Matrix should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Bridge the Gap Between Strategy and Tactics with the Magic Matrix should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Bridge the Gap Between Strategy and Tactics with the Magic Matrix is less affected by the new emerging competition in the industry.

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