BreatheScreen Inc Transaction Analysis and Financial Statements Case Solution

The Harvard Business Review published a case study that primarily focuses on BreatheScreen Inc Transaction Analysis and Financial Statements. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, BreatheScreen Inc Transaction Analysis and Financial Statements has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to BreatheScreen Inc Transaction Analysis and Financial Statements using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem BreatheScreen Inc Transaction Analysis and Financial Statements faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for BreatheScreen Inc Transaction Analysis and Financial Statements to ensure that the company is able to respond to all the changes in the macro-environment. This is because BreatheScreen Inc Transaction Analysis and Financial Statements cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of BreatheScreen Inc Transaction Analysis and Financial Statements will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for BreatheScreen Inc Transaction Analysis and Financial Statements.

• It is important for BreatheScreen Inc Transaction Analysis and Financial Statements to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for BreatheScreen Inc Transaction Analysis and Financial Statements by impacting imports and exports.

Economic

• BreatheScreen Inc Transaction Analysis and Financial Statements can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of BreatheScreen Inc Transaction Analysis and Financial Statements, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide BreatheScreen Inc Transaction Analysis and Financial Statements with more investment opportunities.

• The flexibility in the labor market allows BreatheScreen Inc Transaction Analysis and Financial Statements to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed BreatheScreen Inc Transaction Analysis and Financial Statements to select the right segments of the market that have high growth potential.

• The research on gender roles has helped BreatheScreen Inc Transaction Analysis and Financial Statements to develop and align communication as well as marketing strategies accordingly.

• BreatheScreen Inc Transaction Analysis and Financial Statements has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed BreatheScreen Inc Transaction Analysis and Financial Statements to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• BreatheScreen Inc Transaction Analysis and Financial Statements should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for BreatheScreen Inc Transaction Analysis and Financial Statements to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• BreatheScreen Inc Transaction Analysis and Financial Statements should adopt eco-friendly products to establish better relationships with the stakeholders.

• BreatheScreen Inc Transaction Analysis and Financial Statements can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• BreatheScreen Inc Transaction Analysis and Financial Statements should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for BreatheScreen Inc Transaction Analysis and Financial Statements as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• BreatheScreen Inc Transaction Analysis and Financial Statements can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in BreatheScreen Inc Transaction Analysis and Financial Statements’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against BreatheScreen Inc Transaction Analysis and Financial Statements.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, BreatheScreen Inc Transaction Analysis and Financial Statements can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which BreatheScreen Inc Transaction Analysis and Financial Statements operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• BreatheScreen Inc Transaction Analysis and Financial Statements operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like BreatheScreen Inc Transaction Analysis and Financial Statements to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by BreatheScreen Inc Transaction Analysis and Financial Statements. The company can also switch suppliers for more reasonable pricing.

• BreatheScreen Inc Transaction Analysis and Financial Statements can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the BreatheScreen Inc Transaction Analysis and Financial Statements industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• BreatheScreen Inc Transaction Analysis and Financial Statements can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like BreatheScreen Inc Transaction Analysis and Financial Statements can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which BreatheScreen Inc Transaction Analysis and Financial Statements operates.

• Expensive substitutes are available in the industry of BreatheScreen Inc Transaction Analysis and Financial Statements, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which BreatheScreen Inc Transaction Analysis and Financial Statements operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which BreatheScreen Inc Transaction Analysis and Financial Statements operates has highly differentiated products, making it difficult for companies to win each other customers.

• BreatheScreen Inc Transaction Analysis and Financial Statements can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

BreatheScreen Inc Transaction Analysis and Financial Statements can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help BreatheScreen Inc Transaction Analysis and Financial Statements to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• BreatheScreen Inc Transaction Analysis and Financial Statements has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed BreatheScreen Inc Transaction Analysis and Financial Statements to have a high level of customer engagement (Rizaldi, 2015).

• BreatheScreen Inc Transaction Analysis and Financial Statements has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• BreatheScreen Inc Transaction Analysis and Financial Statements has a strong brand image in the market.

• A low-cost structure of BreatheScreen Inc Transaction Analysis and Financial Statements has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of BreatheScreen Inc Transaction Analysis and Financial Statements is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• BreatheScreen Inc Transaction Analysis and Financial Statements has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of BreatheScreen Inc Transaction Analysis and Financial Statements on its research and development is comparatively less to other competitors of the market.

• BreatheScreen Inc Transaction Analysis and Financial Statements uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because BreatheScreen Inc Transaction Analysis and Financial Statements operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in BreatheScreen Inc Transaction Analysis and Financial Statements. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, BreatheScreen Inc Transaction Analysis and Financial Statements can take it as an opportunity to expand its online presence.

• BreatheScreen Inc Transaction Analysis and Financial Statements can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, BreatheScreen Inc Transaction Analysis and Financial Statements can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to BreatheScreen Inc Transaction Analysis and Financial Statements to expand its operations in multiple countries.

• BreatheScreen Inc Transaction Analysis and Financial Statements can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, BreatheScreen Inc Transaction Analysis and Financial Statements, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for BreatheScreen Inc Transaction Analysis and Financial Statements to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to BreatheScreen Inc Transaction Analysis and Financial Statements.

• There has been constant pressure on BreatheScreen Inc Transaction Analysis and Financial Statements to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of BreatheScreen Inc Transaction Analysis and Financial Statements.

VRIO Analysis

BreatheScreen Inc Transaction Analysis and Financial Statements uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• BreatheScreen Inc Transaction Analysis and Financial Statements has a strong brand image and engages in corporate social responsibility.

• BreatheScreen Inc Transaction Analysis and Financial Statements has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of BreatheScreen Inc Transaction Analysis and Financial Statements is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• BreatheScreen Inc Transaction Analysis and Financial Statements focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and BreatheScreen Inc Transaction Analysis and Financial Statements has been able to penetrate the market through its ability to raise large funds.

Rare

• BreatheScreen Inc Transaction Analysis and Financial Statements operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• BreatheScreen Inc Transaction Analysis and Financial Statements has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since BreatheScreen Inc Transaction Analysis and Financial Statements has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of BreatheScreen Inc Transaction Analysis and Financial Statements is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for BreatheScreen Inc Transaction Analysis and Financial Statements is its high-quality products. These products have allowed consumers to make repeat purchases.

• BreatheScreen Inc Transaction Analysis and Financial Statements operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by BreatheScreen Inc Transaction Analysis and Financial Statements to attract more customers.

• BreatheScreen Inc Transaction Analysis and Financial Statements has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• BreatheScreen Inc Transaction Analysis and Financial Statements maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed BreatheScreen Inc Transaction Analysis and Financial Statements to explore more product development opportunities.

• BreatheScreen Inc Transaction Analysis and Financial Statements is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by BreatheScreen Inc Transaction Analysis and Financial Statements that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled BreatheScreen Inc Transaction Analysis and Financial Statements to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by BreatheScreen Inc Transaction Analysis and Financial Statements to formulate effective strategies to achieve the company objectives.

Product

• BreatheScreen Inc Transaction Analysis and Financial Statements has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by BreatheScreen Inc Transaction Analysis and Financial Statements to its customers. These distinctive products are not easily available at competitors.

• The products of BreatheScreen Inc Transaction Analysis and Financial Statements are of higher quality, and thus, customers pay more prices for these products.

• BreatheScreen Inc Transaction Analysis and Financial Statements designs products with traditional designs giving customers more product variety.

• BreatheScreen Inc Transaction Analysis and Financial Statements offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by BreatheScreen Inc Transaction Analysis and Financial Statements to its customers.

Price

• BreatheScreen Inc Transaction Analysis and Financial Statements follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by BreatheScreen Inc Transaction Analysis and Financial Statements for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by BreatheScreen Inc Transaction Analysis and Financial Statements to its customers.

Place

• BreatheScreen Inc Transaction Analysis and Financial Statements uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by BreatheScreen Inc Transaction Analysis and Financial Statements globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• BreatheScreen Inc Transaction Analysis and Financial Statements has partnered with delivery service companies to distribute its products effectively to consumers.

• BreatheScreen Inc Transaction Analysis and Financial Statements has also adopted an omni-channel distribution system.

Promotion

• BreatheScreen Inc Transaction Analysis and Financial Statements uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by BreatheScreen Inc Transaction Analysis and Financial Statements to increase brand awareness.

• BreatheScreen Inc Transaction Analysis and Financial Statements takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• BreatheScreen Inc Transaction Analysis and Financial Statements also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of BreatheScreen Inc Transaction Analysis and Financial Statements to attract and retain customers.

Value Chain Analysis

BreatheScreen Inc Transaction Analysis and Financial Statements can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• BreatheScreen Inc Transaction Analysis and Financial Statements’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• BreatheScreen Inc Transaction Analysis and Financial Statements has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of BreatheScreen Inc Transaction Analysis and Financial Statements are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, BreatheScreen Inc Transaction Analysis and Financial Statements has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• BreatheScreen Inc Transaction Analysis and Financial Statements invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by BreatheScreen Inc Transaction Analysis and Financial Statements to effectively devise and build sales and marketing activities.

• BreatheScreen Inc Transaction Analysis and Financial Statements offers both pre-sale and post-sales services to its customers.

Secondary Activities

• BreatheScreen Inc Transaction Analysis and Financial Statements has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as BreatheScreen Inc Transaction Analysis and Financial Statements has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• BreatheScreen Inc Transaction Analysis and Financial Statements uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• BreatheScreen Inc Transaction Analysis and Financial Statements has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of BreatheScreen Inc Transaction Analysis and Financial Statements are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• BreatheScreen Inc Transaction Analysis and Financial Statements can increase the capacity of its production so it can reach more of the customers in its existing market.

• BreatheScreen Inc Transaction Analysis and Financial Statements can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by BreatheScreen Inc Transaction Analysis and Financial Statements in marketing and sales activities to increase the chances of successful market penetration.

• BreatheScreen Inc Transaction Analysis and Financial Statements can design and develop a content that increases customer engagement within a particular marketplace.

• BreatheScreen Inc Transaction Analysis and Financial Statements can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for BreatheScreen Inc Transaction Analysis and Financial Statements to penetrate the market.

• BreatheScreen Inc Transaction Analysis and Financial Statements can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• BreatheScreen Inc Transaction Analysis and Financial Statements can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by BreatheScreen Inc Transaction Analysis and Financial Statements to mitigate the risk factors, and to gain customer groups of the market.

• BreatheScreen Inc Transaction Analysis and Financial Statements can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for BreatheScreen Inc Transaction Analysis and Financial Statements to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by BreatheScreen Inc Transaction Analysis and Financial Statements for growth purposes. This will also take into consideration the cultural differences.

• BreatheScreen Inc Transaction Analysis and Financial Statements should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by BreatheScreen Inc Transaction Analysis and Financial Statements.

• BreatheScreen Inc Transaction Analysis and Financial Statements should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• BreatheScreen Inc Transaction Analysis and Financial Statements should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• BreatheScreen Inc Transaction Analysis and Financial Statements can come up with new improvements and modifications in the existing products to attract the market.

• BreatheScreen Inc Transaction Analysis and Financial Statements should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help BreatheScreen Inc Transaction Analysis and Financial Statements to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• BreatheScreen Inc Transaction Analysis and Financial Statements can develop new products by getting into more strategic partnerships.

Diversification Strategies

• BreatheScreen Inc Transaction Analysis and Financial Statements can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by BreatheScreen Inc Transaction Analysis and Financial Statements, where the company can enter into a completely new product development phase that does not exist in the current product line.

• BreatheScreen Inc Transaction Analysis and Financial Statements can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that BreatheScreen Inc Transaction Analysis and Financial Statements should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. BreatheScreen Inc Transaction Analysis and Financial Statements should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, BreatheScreen Inc Transaction Analysis and Financial Statements should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so BreatheScreen Inc Transaction Analysis and Financial Statements is less affected by the new emerging competition in the industry.

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