AlarmForce The Launch of AlarmFog Case Solution

The Harvard Business Review published a case study that primarily focuses on AlarmForce The Launch of AlarmFog. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, AlarmForce The Launch of AlarmFog has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to AlarmForce The Launch of AlarmFog using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem AlarmForce The Launch of AlarmFog faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for AlarmForce The Launch of AlarmFog to ensure that the company is able to respond to all the changes in the macro-environment. This is because AlarmForce The Launch of AlarmFog cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of AlarmForce The Launch of AlarmFog will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for AlarmForce The Launch of AlarmFog.

• It is important for AlarmForce The Launch of AlarmFog to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for AlarmForce The Launch of AlarmFog by impacting imports and exports.

Economic

• AlarmForce The Launch of AlarmFog can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of AlarmForce The Launch of AlarmFog, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide AlarmForce The Launch of AlarmFog with more investment opportunities.

• The flexibility in the labor market allows AlarmForce The Launch of AlarmFog to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed AlarmForce The Launch of AlarmFog to select the right segments of the market that have high growth potential.

• The research on gender roles has helped AlarmForce The Launch of AlarmFog to develop and align communication as well as marketing strategies accordingly.

• AlarmForce The Launch of AlarmFog has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed AlarmForce The Launch of AlarmFog to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• AlarmForce The Launch of AlarmFog should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for AlarmForce The Launch of AlarmFog to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• AlarmForce The Launch of AlarmFog should adopt eco-friendly products to establish better relationships with the stakeholders.

• AlarmForce The Launch of AlarmFog can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• AlarmForce The Launch of AlarmFog should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for AlarmForce The Launch of AlarmFog as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• AlarmForce The Launch of AlarmFog can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in AlarmForce The Launch of AlarmFog’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against AlarmForce The Launch of AlarmFog.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, AlarmForce The Launch of AlarmFog can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which AlarmForce The Launch of AlarmFog operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• AlarmForce The Launch of AlarmFog operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like AlarmForce The Launch of AlarmFog to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by AlarmForce The Launch of AlarmFog. The company can also switch suppliers for more reasonable pricing.

• AlarmForce The Launch of AlarmFog can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the AlarmForce The Launch of AlarmFog industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• AlarmForce The Launch of AlarmFog can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like AlarmForce The Launch of AlarmFog can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which AlarmForce The Launch of AlarmFog operates.

• Expensive substitutes are available in the industry of AlarmForce The Launch of AlarmFog, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which AlarmForce The Launch of AlarmFog operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which AlarmForce The Launch of AlarmFog operates has highly differentiated products, making it difficult for companies to win each other customers.

• AlarmForce The Launch of AlarmFog can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

AlarmForce The Launch of AlarmFog can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help AlarmForce The Launch of AlarmFog to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• AlarmForce The Launch of AlarmFog has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed AlarmForce The Launch of AlarmFog to have a high level of customer engagement (Rizaldi, 2015).

• AlarmForce The Launch of AlarmFog has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• AlarmForce The Launch of AlarmFog has a strong brand image in the market.

• A low-cost structure of AlarmForce The Launch of AlarmFog has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of AlarmForce The Launch of AlarmFog is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• AlarmForce The Launch of AlarmFog has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of AlarmForce The Launch of AlarmFog on its research and development is comparatively less to other competitors of the market.

• AlarmForce The Launch of AlarmFog uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because AlarmForce The Launch of AlarmFog operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in AlarmForce The Launch of AlarmFog. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, AlarmForce The Launch of AlarmFog can take it as an opportunity to expand its online presence.

• AlarmForce The Launch of AlarmFog can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, AlarmForce The Launch of AlarmFog can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to AlarmForce The Launch of AlarmFog to expand its operations in multiple countries.

• AlarmForce The Launch of AlarmFog can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, AlarmForce The Launch of AlarmFog, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for AlarmForce The Launch of AlarmFog to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to AlarmForce The Launch of AlarmFog.

• There has been constant pressure on AlarmForce The Launch of AlarmFog to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of AlarmForce The Launch of AlarmFog.

VRIO Analysis

AlarmForce The Launch of AlarmFog uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• AlarmForce The Launch of AlarmFog has a strong brand image and engages in corporate social responsibility.

• AlarmForce The Launch of AlarmFog has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of AlarmForce The Launch of AlarmFog is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• AlarmForce The Launch of AlarmFog focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and AlarmForce The Launch of AlarmFog has been able to penetrate the market through its ability to raise large funds.

Rare

• AlarmForce The Launch of AlarmFog operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• AlarmForce The Launch of AlarmFog has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since AlarmForce The Launch of AlarmFog has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of AlarmForce The Launch of AlarmFog is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for AlarmForce The Launch of AlarmFog is its high-quality products. These products have allowed consumers to make repeat purchases.

• AlarmForce The Launch of AlarmFog operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by AlarmForce The Launch of AlarmFog to attract more customers.

• AlarmForce The Launch of AlarmFog has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• AlarmForce The Launch of AlarmFog maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed AlarmForce The Launch of AlarmFog to explore more product development opportunities.

• AlarmForce The Launch of AlarmFog is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by AlarmForce The Launch of AlarmFog that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled AlarmForce The Launch of AlarmFog to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by AlarmForce The Launch of AlarmFog to formulate effective strategies to achieve the company objectives.

Product

• AlarmForce The Launch of AlarmFog has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by AlarmForce The Launch of AlarmFog to its customers. These distinctive products are not easily available at competitors.

• The products of AlarmForce The Launch of AlarmFog are of higher quality, and thus, customers pay more prices for these products.

• AlarmForce The Launch of AlarmFog designs products with traditional designs giving customers more product variety.

• AlarmForce The Launch of AlarmFog offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by AlarmForce The Launch of AlarmFog to its customers.

Price

• AlarmForce The Launch of AlarmFog follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by AlarmForce The Launch of AlarmFog for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by AlarmForce The Launch of AlarmFog to its customers.

Place

• AlarmForce The Launch of AlarmFog uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by AlarmForce The Launch of AlarmFog globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• AlarmForce The Launch of AlarmFog has partnered with delivery service companies to distribute its products effectively to consumers.

• AlarmForce The Launch of AlarmFog has also adopted an omni-channel distribution system.

Promotion

• AlarmForce The Launch of AlarmFog uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by AlarmForce The Launch of AlarmFog to increase brand awareness.

• AlarmForce The Launch of AlarmFog takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• AlarmForce The Launch of AlarmFog also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of AlarmForce The Launch of AlarmFog to attract and retain customers.

Value Chain Analysis

AlarmForce The Launch of AlarmFog can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• AlarmForce The Launch of AlarmFog’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• AlarmForce The Launch of AlarmFog has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of AlarmForce The Launch of AlarmFog are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, AlarmForce The Launch of AlarmFog has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• AlarmForce The Launch of AlarmFog invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by AlarmForce The Launch of AlarmFog to effectively devise and build sales and marketing activities.

• AlarmForce The Launch of AlarmFog offers both pre-sale and post-sales services to its customers.

Secondary Activities

• AlarmForce The Launch of AlarmFog has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as AlarmForce The Launch of AlarmFog has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• AlarmForce The Launch of AlarmFog uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• AlarmForce The Launch of AlarmFog has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of AlarmForce The Launch of AlarmFog are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• AlarmForce The Launch of AlarmFog can increase the capacity of its production so it can reach more of the customers in its existing market.

• AlarmForce The Launch of AlarmFog can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by AlarmForce The Launch of AlarmFog in marketing and sales activities to increase the chances of successful market penetration.

• AlarmForce The Launch of AlarmFog can design and develop a content that increases customer engagement within a particular marketplace.

• AlarmForce The Launch of AlarmFog can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for AlarmForce The Launch of AlarmFog to penetrate the market.

• AlarmForce The Launch of AlarmFog can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• AlarmForce The Launch of AlarmFog can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by AlarmForce The Launch of AlarmFog to mitigate the risk factors, and to gain customer groups of the market.

• AlarmForce The Launch of AlarmFog can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for AlarmForce The Launch of AlarmFog to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by AlarmForce The Launch of AlarmFog for growth purposes. This will also take into consideration the cultural differences.

• AlarmForce The Launch of AlarmFog should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by AlarmForce The Launch of AlarmFog.

• AlarmForce The Launch of AlarmFog should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• AlarmForce The Launch of AlarmFog should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• AlarmForce The Launch of AlarmFog can come up with new improvements and modifications in the existing products to attract the market.

• AlarmForce The Launch of AlarmFog should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help AlarmForce The Launch of AlarmFog to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• AlarmForce The Launch of AlarmFog can develop new products by getting into more strategic partnerships.

Diversification Strategies

• AlarmForce The Launch of AlarmFog can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by AlarmForce The Launch of AlarmFog, where the company can enter into a completely new product development phase that does not exist in the current product line.

• AlarmForce The Launch of AlarmFog can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that AlarmForce The Launch of AlarmFog should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. AlarmForce The Launch of AlarmFog should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, AlarmForce The Launch of AlarmFog should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so AlarmForce The Launch of AlarmFog is less affected by the new emerging competition in the industry.

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