Last Mile of Broadband Access Technical Note Case Solution

The Harvard Business Review published a case study that primarily focuses on Last Mile of Broadband Access Technical Note. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Last Mile of Broadband Access Technical Note has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Last Mile of Broadband Access Technical Note using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Last Mile of Broadband Access Technical Note faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Last Mile of Broadband Access Technical Note to ensure that the company is able to respond to all the changes in the macro-environment. This is because Last Mile of Broadband Access Technical Note cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Last Mile of Broadband Access Technical Note will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Last Mile of Broadband Access Technical Note.

• It is important for Last Mile of Broadband Access Technical Note to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Last Mile of Broadband Access Technical Note by impacting imports and exports.

Economic

• Last Mile of Broadband Access Technical Note can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Last Mile of Broadband Access Technical Note, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Last Mile of Broadband Access Technical Note with more investment opportunities.

• The flexibility in the labor market allows Last Mile of Broadband Access Technical Note to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Last Mile of Broadband Access Technical Note to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Last Mile of Broadband Access Technical Note to develop and align communication as well as marketing strategies accordingly.

• Last Mile of Broadband Access Technical Note has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Last Mile of Broadband Access Technical Note to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Last Mile of Broadband Access Technical Note should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Last Mile of Broadband Access Technical Note to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Last Mile of Broadband Access Technical Note should adopt eco-friendly products to establish better relationships with the stakeholders.

• Last Mile of Broadband Access Technical Note can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Last Mile of Broadband Access Technical Note should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Last Mile of Broadband Access Technical Note as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Last Mile of Broadband Access Technical Note can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Last Mile of Broadband Access Technical Note’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Last Mile of Broadband Access Technical Note.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Last Mile of Broadband Access Technical Note can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Last Mile of Broadband Access Technical Note operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Last Mile of Broadband Access Technical Note operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Last Mile of Broadband Access Technical Note to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Last Mile of Broadband Access Technical Note. The company can also switch suppliers for more reasonable pricing.

• Last Mile of Broadband Access Technical Note can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Last Mile of Broadband Access Technical Note industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Last Mile of Broadband Access Technical Note can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Last Mile of Broadband Access Technical Note can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Last Mile of Broadband Access Technical Note operates.

• Expensive substitutes are available in the industry of Last Mile of Broadband Access Technical Note, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Last Mile of Broadband Access Technical Note operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Last Mile of Broadband Access Technical Note operates has highly differentiated products, making it difficult for companies to win each other customers.

• Last Mile of Broadband Access Technical Note can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Last Mile of Broadband Access Technical Note can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Last Mile of Broadband Access Technical Note to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Last Mile of Broadband Access Technical Note has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Last Mile of Broadband Access Technical Note to have a high level of customer engagement (Rizaldi, 2015).

• Last Mile of Broadband Access Technical Note has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Last Mile of Broadband Access Technical Note has a strong brand image in the market.

• A low-cost structure of Last Mile of Broadband Access Technical Note has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Last Mile of Broadband Access Technical Note is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Last Mile of Broadband Access Technical Note has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Last Mile of Broadband Access Technical Note on its research and development is comparatively less to other competitors of the market.

• Last Mile of Broadband Access Technical Note uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Last Mile of Broadband Access Technical Note operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Last Mile of Broadband Access Technical Note. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Last Mile of Broadband Access Technical Note can take it as an opportunity to expand its online presence.

• Last Mile of Broadband Access Technical Note can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Last Mile of Broadband Access Technical Note can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Last Mile of Broadband Access Technical Note to expand its operations in multiple countries.

• Last Mile of Broadband Access Technical Note can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Last Mile of Broadband Access Technical Note, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Last Mile of Broadband Access Technical Note to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Last Mile of Broadband Access Technical Note.

• There has been constant pressure on Last Mile of Broadband Access Technical Note to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Last Mile of Broadband Access Technical Note.

VRIO Analysis

Last Mile of Broadband Access Technical Note uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Last Mile of Broadband Access Technical Note has a strong brand image and engages in corporate social responsibility.

• Last Mile of Broadband Access Technical Note has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Last Mile of Broadband Access Technical Note is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Last Mile of Broadband Access Technical Note focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Last Mile of Broadband Access Technical Note has been able to penetrate the market through its ability to raise large funds.

Rare

• Last Mile of Broadband Access Technical Note operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Last Mile of Broadband Access Technical Note has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Last Mile of Broadband Access Technical Note has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Last Mile of Broadband Access Technical Note is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Last Mile of Broadband Access Technical Note is its high-quality products. These products have allowed consumers to make repeat purchases.

• Last Mile of Broadband Access Technical Note operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Last Mile of Broadband Access Technical Note to attract more customers.

• Last Mile of Broadband Access Technical Note has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Last Mile of Broadband Access Technical Note maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Last Mile of Broadband Access Technical Note to explore more product development opportunities.

• Last Mile of Broadband Access Technical Note is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Last Mile of Broadband Access Technical Note that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Last Mile of Broadband Access Technical Note to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Last Mile of Broadband Access Technical Note to formulate effective strategies to achieve the company objectives.

Product

• Last Mile of Broadband Access Technical Note has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Last Mile of Broadband Access Technical Note to its customers. These distinctive products are not easily available at competitors.

• The products of Last Mile of Broadband Access Technical Note are of higher quality, and thus, customers pay more prices for these products.

• Last Mile of Broadband Access Technical Note designs products with traditional designs giving customers more product variety.

• Last Mile of Broadband Access Technical Note offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Last Mile of Broadband Access Technical Note to its customers.

Price

• Last Mile of Broadband Access Technical Note follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Last Mile of Broadband Access Technical Note for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Last Mile of Broadband Access Technical Note to its customers.

Place

• Last Mile of Broadband Access Technical Note uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Last Mile of Broadband Access Technical Note globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Last Mile of Broadband Access Technical Note has partnered with delivery service companies to distribute its products effectively to consumers.

• Last Mile of Broadband Access Technical Note has also adopted an omni-channel distribution system.

Promotion

• Last Mile of Broadband Access Technical Note uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Last Mile of Broadband Access Technical Note to increase brand awareness.

• Last Mile of Broadband Access Technical Note takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Last Mile of Broadband Access Technical Note also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Last Mile of Broadband Access Technical Note to attract and retain customers.

Value Chain Analysis

Last Mile of Broadband Access Technical Note can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Last Mile of Broadband Access Technical Note’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Last Mile of Broadband Access Technical Note has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Last Mile of Broadband Access Technical Note are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Last Mile of Broadband Access Technical Note has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Last Mile of Broadband Access Technical Note invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Last Mile of Broadband Access Technical Note to effectively devise and build sales and marketing activities.

• Last Mile of Broadband Access Technical Note offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Last Mile of Broadband Access Technical Note has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Last Mile of Broadband Access Technical Note has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Last Mile of Broadband Access Technical Note uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Last Mile of Broadband Access Technical Note has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Last Mile of Broadband Access Technical Note are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Last Mile of Broadband Access Technical Note can increase the capacity of its production so it can reach more of the customers in its existing market.

• Last Mile of Broadband Access Technical Note can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Last Mile of Broadband Access Technical Note in marketing and sales activities to increase the chances of successful market penetration.

• Last Mile of Broadband Access Technical Note can design and develop a content that increases customer engagement within a particular marketplace.

• Last Mile of Broadband Access Technical Note can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Last Mile of Broadband Access Technical Note to penetrate the market.

• Last Mile of Broadband Access Technical Note can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Last Mile of Broadband Access Technical Note can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Last Mile of Broadband Access Technical Note to mitigate the risk factors, and to gain customer groups of the market.

• Last Mile of Broadband Access Technical Note can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Last Mile of Broadband Access Technical Note to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Last Mile of Broadband Access Technical Note for growth purposes. This will also take into consideration the cultural differences.

• Last Mile of Broadband Access Technical Note should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Last Mile of Broadband Access Technical Note.

• Last Mile of Broadband Access Technical Note should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Last Mile of Broadband Access Technical Note should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Last Mile of Broadband Access Technical Note can come up with new improvements and modifications in the existing products to attract the market.

• Last Mile of Broadband Access Technical Note should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Last Mile of Broadband Access Technical Note to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Last Mile of Broadband Access Technical Note can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Last Mile of Broadband Access Technical Note can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Last Mile of Broadband Access Technical Note, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Last Mile of Broadband Access Technical Note can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Last Mile of Broadband Access Technical Note should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Last Mile of Broadband Access Technical Note should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Last Mile of Broadband Access Technical Note should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Last Mile of Broadband Access Technical Note is less affected by the new emerging competition in the industry.

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