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Marketing Strategy for Breaking Barriers Micro-Mortgage Analytics
Posted by Addison on Mar-29-2023
Introduction
The report primarily focuses on the marketing strategy of Breaking Barriers Micro-Mortgage Analytics to give a reader an overview of the growth dynamics of the company. Recently, several strategic issues and managerial problems have been identified in marketing strategy of Breaking Barriers Micro-Mortgage Analytics that have drawn the attention of the entire management to devise new marketing strategies that can help the company to resolve the problems to continue its expansion and future growth to achieve a competitive edge in the marketplace. This report is written to provide Breaking Barriers Micro-Mortgage Analytics marketing strategy with the required strategic solutions using multiple frameworks and tools.
External Environmental Analysis
PESTLE Analysis is the most popular strategic tool that is used by many organizations when conducting an external environmental analysis. This framework typically focuses on political, economic, social, technological, legal, and environmental factors that can impact the macro environment of the business (Zalengera, E.Blanchard, & C.Eames, 2014).
Political factors
Political Stability
Breaking Barriers Micro-Mortgage Analytics operates in a politically stable environment, which means that it provides the company with more friendly and stable business growth opportunities (Christodoulou & Cullinane, 2019). However, since Breaking Barriers Micro-Mortgage Analytics operates in multiple countries, there are high chances of various political tensions that can cause instability in market growth trends for Breaking Barriers Micro-Mortgage Analytics. This can limit the company's growth opportunities.
Pressure Groups
Moreover, it is important for Breaking Barriers Micro-Mortgage Analytics to analyze and monitor the activities of pressure groups. Breaking Barriers Micro-Mortgage Analytics can create a close collaboration with these groups to achieve long-term goals.
Corruption and Changing Policies
Breaking Barriers Micro-Mortgage Analytics must keep a close check on the changes in any government policies because they can directly impact the performance of the business. The operations of Breaking Barriers Micro-Mortgage Analytics are its different countries can become unpredictable if there is a high level of corruption and weak enforcement of the law (Achinas, Horjus, & Achinas, 2019).
Trade and Taxes
The profitability of a company is directly influenced if there are high taxes in a country. Breaking Barriers Micro-Mortgage Analytics should look into the taxation policies in each country before further expanding its operations (Eierle, Hartlieb, & C. Hay, 2022). Similarly, if there are high trade restrictions, it can get difficult for Breaking Barriers Micro-Mortgage Analytics to import and export its products, impacting the relationships with trade partners.
Economic factors
GDP, Employment, and Exchange Rates
The long-term growth strategies of Breaking Barriers Micro-Mortgage Analytics are majorly determined by the GDP growth of the economy. The purchasing power of consumers significantly increases with a high GDP. High unemployment in an economy shows that Breaking Barriers Micro-Mortgage Analytics can benefit from surplus labor with low-cost wages. Furthermore, Breaking Barriers Micro-Mortgage Analytics should monitor interest rates as it can affect the borrowing ability. With that being said, if there is a high fluctuation in currency, the profitability of Breaking Barriers Micro-Mortgage Analytics can also be influenced (Sadeghi, 2020).
Labor Market
It is important for Breaking Barriers Micro-Mortgage Analytics to make appropriate predictions regarding the labor market conditions in a specific economy (Sadeghi, 2020). This can help the company to hire a more talented workforce that can improve the performance of the company.
Industry lifecycle stage
Breaking Barriers Micro-Mortgage Analytics should consider expanding its operations in growing economies to benefit from growth opportunities. It can be challenging for Breaking Barriers Micro-Mortgage Analytics to enter a mature industry at a growing stage (Villamarín & Pinzon, 2017).
Social factors
Demographics
Breaking Barriers Micro-Mortgage Analytics should study the changing patterns of demographics, such as socio-economic variables, the aging population, and trends in migration (Barbara & Cortis, 2017). This can help the company to identify the right segment to target with a high potential for growth opportunities.
Cultural norms
Every country and society has a distinctive culture with different norms and values. It is important for Breaking Barriers Micro-Mortgage Analytics to study and identify social class stratification.
E-commerce
There has been a significant shift in online shopping. Breaking Barriers Micro-Mortgage Analytics needs to adopt necessary changes considering the growing use of social media networking sites and mobile phones to increase its revenue and overall profitability (Villamarín & Pinzon, 2017).
Technological factors
Technological innovations
On-going technological innovations should be considered carefully by Breaking Barriers Micro-Mortgage Analytics so that it can stay ahead of the competitive market. Breaking Barriers Micro-Mortgage Analytics should continue working on introducing major technological transformations to achieve a competitive advantage (Rastogi & TRIVEDI, 2016).
Social Media Marketing
The collaboration with consumers has been growing rapidly because of the development of communication technologies (Rastogi & TRIVEDI, 2016). Breaking Barriers Micro-Mortgage Analytics can take it as a great opportunity where can use innovative strategies to expand its customer base.
Environmental factors
Waste Management
Breaking Barriers Micro-Mortgage Analytics should implement the latest technological tools to minimize environmental pollution. Waste management is now getting popular and has been considered a major business norm (Igliński, Iglińska, & Cichosz, 2016).
Climatic Conditions and Eco-friendly products
Climatic conditions can influence the efficiency of Breaking Barriers Micro-Mortgage Analytics. The cost of a company's operations can be increased if there are extreme weather conditions. Similarly, there has been an increasing demand for eco-friendly products. Breaking Barriers Micro-Mortgage Analytics should work towards adopting more sustainable business practices to gain customer trust (Barkauskas, Barkauskienė, & Jasinskas, 2015).
Legal factors
Employee protection laws
It is important for Breaking Barriers Micro-Mortgage Analytics to follow the health and safety laws for its employees that are issued by the authorities to ensure the safety of its labor.
Consumer laws
Breaking Barriers Micro-Mortgage Analytics should protect its customer data to ensure their security and privacy concerns. Moreover, it should set the right price with the right product quality (Igliński, Iglińska, & Cichosz, 2016).
Porter's Five Forces
Breaking Barriers Micro-Mortgage Analytics can use Porter's Five Forces to analyze the competitive landscape of the industry. The strategic planners of Breaking Barriers Micro-Mortgage Analytics can use this framework to make effective decisions.
Threat of New Entrants
Breaking Barriers Micro-Mortgage Analytics operates in an industry where it is difficult to achieve economies of scale, making it difficult for new entrants to enter the industry (Yunna & Yisheng, 2014). There is a strong product differentiation with high capital requirements. Moreover, it is difficult to establish a distribution network easily in this industry. Thus, Breaking Barriers Micro-Mortgage Analytics has a weak threat of new entrants.
Bargaining Power of Suppliers
There are more suppliers in the industry of Breaking Barriers Micro-Mortgage Analytics. This shows that there is less control over prices. Organizations like Breaking Barriers Micro-Mortgage Analytics can easily switch to other suppliers because of less differentiation in products. This makes the bargaining power of suppliers a weak force in Breaking Barriers Micro-Mortgage Analytics's industry (H. Th. Bruijl, 2018).
Bargaining Power of Buyers
The industry in which Breaking Barriers Micro-Mortgage Analytics operates has many suppliers as companies to buyers. This means that buyers have fewer options and do not have control over prices (H. Th. Bruijl, 2018). The high product differentiation shows that there are few alternative products for buyers, and there is a high switching cost. This makes the bargaining power of buyers a weak force in the industry.
Threat of Substitute Products and Services
Breaking Barriers Micro-Mortgage Analytics operates in an industry that offers very few substitutes to its customers. The substitutes that are available are expensive because of their high quality (Zhao, Zuo, & Wu, 2016). However, companies like Breaking Barriers Micro-Mortgage Analytics sell their products at a lower prices. This clearly shows that buyers may feel reluctant when switching to other substitutes.
Rivalry Among Existing Firms
Breaking Barriers Micro-Mortgage Analytics operates in a less competitive industry. The already established companies have a large market share, meaning that any move by the existing companies will be noticed. Moreover, Breaking Barriers Micro-Mortgage Analytics has to take several competitive actions to become a market leader, as the industry is likely to grow rapidly in the coming years (Aithal, 2020).
SWOT Analysis
Breaking Barriers Micro-Mortgage Analytics can make use of SWOT analysis to effectively analyze the company's internal strengths, weaknesses, external opportunities, and threats.
Strengths
Strong distribution network
Breaking Barriers Micro-Mortgage Analytics operates in various countries and has multiple outlets that help the company to deliver its products quickly to its customers. This shows that Breaking Barriers Micro-Mortgage Analytics has a strong distribution network (Benzaghta, Elwalda, & Mousa, 2021).
Financial position
Breaking Barriers Micro-Mortgage Analytics has established itself as a strong financial company over the past few years. It has generated enough profits that can be used to finance any future expenditure (Basset & Mohamed, 2018).
Automation
Breaking Barriers Micro-Mortgage Analytics has adopted the latest and innovative technology in its business operations, which has allowed the company to reduce its production costs (Benzaghta, Elwalda, & Mousa, 2021).
Social media presence
Breaking Barriers Micro-Mortgage Analytics has been successful in establishing itself as a strong brand on social media platforms that, includes Facebook, Twitter, and Instagram. This increases customer engagement (Basset & Mohamed, 2018).
Weaknesses
High rent costs
Breaking Barriers Micro-Mortgage Analytics has its manufacturing plants on rented properties. This increases the company's overall costs, and a significant portion of Breaking Barriers Micro-Mortgage Analytics's profits go into paying the rent (Comino & Ferretti, 2016).
Research and Development
Breaking Barriers Micro-Mortgage Analytics has not been able to conduct effective and in-depth market research regarding new markets and products (Comino & Ferretti, 2016). Customer trends are always evolving, and it is important for Breaking Barriers Micro-Mortgage Analytics to take immediate action in conducting its research.
Centralized Power
There has been a centralized decision-making process in Breaking Barriers Micro-Mortgage Analytics. This means that employees have to consult their managers before taking any decision themselves. This slow down the decision-making process. and employees feel demotivated. Thus, impacting the operations of Breaking Barriers Micro-Mortgage Analytics (Comino & Ferretti, 2016).
Opportunities
Presence of Internet
Breaking Barriers Micro-Mortgage Analytics has a great opportunity of expanding its business by using the internet. Since there has been a growing trend in online shopping Breaking Barriers Micro-Mortgage Analytics can boost its sales by expanding its online stores (Yan, Xia, & X.H.Bao, 2015). Additionally, social media platforms can be updated constantly to engage customers with all the new products introduced by Breaking Barriers Micro-Mortgage Analytics.
Technological Innovations
Technology is constantly evolving, and Breaking Barriers Micro-Mortgage Analytics can benefit from it by implementing the technology in its various departments. Manufacturing process can be completed automated, which can eventually help Breaking Barriers Micro-Mortgage Analytics to reduce its costs (Taghavifard, Mahdiraji, & Alibakhshi, 2018).
Globalization
The continuous increase in globalization has allowed Breaking Barriers Micro-Mortgage Analytics to expand its business operations across borders. It has the opportunity of entering new markets (Yan, Xia, & X.H.Bao, 2015).
Threats
New Entrants
Recently, many companies are entering the industry in which Breaking Barriers Micro-Mortgage Analytics operates. This means that there are chances of increased competition. This poses a threat to Breaking Barriers Micro-Mortgage Analytics as it has to put more effort into gaining market share (Taghavifard, Mahdiraji, & Alibakhshi, 2018).
Fluctuations in exchange rates
The exchange rates are highly subjected to fluctuations that negatively impact the sales of Breaking Barriers Micro-Mortgage Analytics. Breaking Barriers Micro-Mortgage Analytics needs to study the changing fluctuations to keep up with its profitability (Vlados & Chatzinikolaou, 2019).
Consumer trends
The consumer trends are constantly changing, that causes changes in their demands. This puts pressure on companies like Breaking Barriers Micro-Mortgage Analytics, who have to continuously meet their consumer demands. Moreover, there is a significant threat from substitute products because consumers tend to switch to these companies (Vlados & Chatzinikolaou, 2019).
Marketing Mix
Product
Breaking Barriers Micro-Mortgage Analytics operates in a wider range of products. Each of the products has its further product lines that are sold under the Breaking Barriers Micro-Mortgage Analytics. This means that customers can benefit from a large variety of products. Breaking Barriers Micro-Mortgage Analytics sells highly differentiated products with higher quality that, gives it a competitive edge (Khan, 2014).
Price
Breaking Barriers Micro-Mortgage Analytics follows a competitive pricing strategy. The company also takes into account all its costs before setting its prices (Londhe, 2014). Currently, Breaking Barriers Micro-Mortgage Analytics is using a product bundle pricing strategy where customers get bundled products at lower prices.
Place
Breaking Barriers Micro-Mortgage Analytics has adopted various distribution channels to reach its customers. The company sells its products through its website directly (Thabit & Raewf, 2018). Apart from this, it also distributes its products to wholesalers, who then further sell it to small retailers. Breaking Barriers Micro-Mortgage Analytics has its own retail stores where it sells its products directly to consumers.
Promotion
Breaking Barriers Micro-Mortgage Analytics uses traditional and modern promotional techniques. TV ads are used to reach a larger audience. Breaking Barriers Micro-Mortgage Analytics also advertises on social media sites such as Facebook, Instagram, and Twitter. Events are sponsored by the company. Moreover, Breaking Barriers Micro-Mortgage Analytics participates in several exhibitions (Londhe, 2014).
VRIO Analysis
Valuable
Breaking Barriers Micro-Mortgage Analytics engages in corporate social responsibility activities. This has allowed the company to establish a strong brand image. Since, Breaking Barriers Micro-Mortgage Analytics has a well-established distribution network, the products are reached to consumers in a timely manner. Breaking Barriers Micro-Mortgage Analytics has been able to introduce innovation in its various departments, which has lowered its costs (Ariyani & Daryanto, 2018).
Rare
Breaking Barriers Micro-Mortgage Analytics operates in multiple countries. This means that its global presence is a rare factor. It works towards an organizational culture that encourages teamwork, and creativity among employees (Ariyani & Daryanto, 2018). Breaking Barriers Micro-Mortgage Analytics is also able to adapt to different societies, and cultures due to its exposure to various locations.
Inimitable
The products produced by Breaking Barriers Micro-Mortgage Analytics are of a high quality. Customers make repetitive purchases, and thus it is an inimitable source. (Miethlich & G. Oldenburg, 2019). Breaking Barriers Micro-Mortgage Analytics has a significant placement of its stores that gives an easy access to its customers. Additionally, the company has been using a competitive pricing strategy because it has been able to achieve economies of scale, thus lower production costs.
Organization
Breaking Barriers Micro-Mortgage Analytics, over the years, has successfully gained a financial strength. Breaking Barriers Micro-Mortgage Analytics can make use of these finances to invest in major acquisitions that give it more growth opportunities. The advancements in technology have allowed Breaking Barriers Micro-Mortgage Analytics to manage its operations more effectively. Distribution channels are another resource for Breaking Barriers Micro-Mortgage Analytics. The supply chain is very efficient, resulting in more revenue (Miethlich & G. Oldenburg, 2019).
Value Chain Analysis
Primary Activities
Breaking Barriers Micro-Mortgage Analytics is involved in primary activities such as the production of goods and then selling them to the target audience.
Inbound Logistics
Breaking Barriers Micro-Mortgage Analytics should ensure to have a strong relationship with its suppliers to avoid any inconvenience in receiving, storing, and distributing the product. This will help Breaking Barriers Micro-Mortgage Analytics to have a more effective transformation of a product (Ariwibowo & Saputro, 2021).
Operations
Operations involves manufacturing as well as services. Breaking Barriers Micro-Mortgage Analytics should conduct an in-depth analysis of its operational activities to remain ahead of its competitors (M.El-Sayed, W.Dickson, & O.El-Naggar, 2015). This will increase the productivity of the company, and more profits can be generated.
Outbound Logistics
It is important for Breaking Barriers Micro-Mortgage Analytics to analyze, and optimize its outbound logistics so that it is able to achieve the long-term corporate goals. Managing outbound activities properly reduces the chance of late deliveries (M.El-Sayed, W.Dickson, & O.El-Naggar, 2015).
Marketing and Sales
Breaking Barriers Micro-Mortgage Analytics should use various marketing and sales techniques to differentiate its products from its competitors. Breaking Barriers Micro-Mortgage Analytics can adopt marketing and sales activities such as promotional activities, advertising, and building strong relationships with suppliers and customers (Ariwibowo & Saputro, 2021).
Services
In terms of services, Breaking Barriers Micro-Mortgage Analytics must ensure that it provides its customers with the pre-sale and post-sale services (Jaligot, C.Wilson, & R.Cheeseman, 2016). The post-sale service typically falls into the promotional activities of a company. Breaking Barriers Micro-Mortgage Analytics can thus develop its customer loyalty.
Secondary Activities
Firm infrastructure
A strong infrastructure of a firm can enable Breaking Barriers Micro-Mortgage Analytics to optimize the entire value chain of the company. Moreover, by controlling the infrastructure activities, Breaking Barriers Micro-Mortgage Analytics can be in a better position to get a strong foothold in the competitive marketplace (Darmawan & Wiguna, 2014).
Human Resource Management
Breaking Barriers Micro-Mortgage Analytics should place its major focus on analyzing the different aspects of HR, such as recruitment, selection, training, and performance evaluation of employees (Darmawan & Wiguna, 2014). Breaking Barriers Micro-Mortgage Analytics can reduce its costs by identifying and analyzing the costs associated with hiring and training.
Procurement
Procurement is an important element in the Breaking Barriers Micro-Mortgage Analytics's value chain. It is important for the company to assess its overall procurement activities so that the inbound, outbound, and operational activities can be optimized (Kumar & P. V., 2016).
Ansoff's Matrix
Breaking Barriers Micro-Mortgage Analytics can implement Ansoff's Matrix to make decisions regarding its business growth. This framework includes four different strategic choices that can be selected by Breaking Barriers Micro-Mortgage Analytics.
Market Penetration
Production capacity
Breaking Barriers Micro-Mortgage Analytics can increase its overall production capacity. This will allow the company to reach more wider audience in an existing market. Breaking Barriers Micro-Mortgage Analytics can also benefit from the reduced costs by expanding its production capacity. Thus, Breaking Barriers Micro-Mortgage Analytics can attract more customers using competitive pricing (Madsen, 2017).
Marketing Investment
Breaking Barriers Micro-Mortgage Analytics can penetrate the market by investing more in marketing and sales activities. This will help the company to engage with its customer more effectively, leading to more potential customers (Dawes, 2020).
Distribution Channels
Innovative and unique distribution channels can be explored by Breaking Barriers Micro-Mortgage Analytics. This will enable the company to reach new segments and groups of customers (Dawes, 2020). In addition to this, Breaking Barriers Micro-Mortgage Analytics can penetrate the market by improving its supply chain, giving more accessibility to customers.
Joint Ventures/Acquisitions
Breaking Barriers Micro-Mortgage Analytics can enter into joint ventures or can take over other leading companies of the market. This will give Breaking Barriers Micro-Mortgage Analytics more market share.
Market Development
Research & Development
Breaking Barriers Micro-Mortgage Analytics should keep on investing in its R&D department, so it is able to identify the changing trends of the market. This will help Breaking Barriers Micro-Mortgage Analytics to target the right market at the right time (Mukangai & Murigi, 2021).
Expanding Regionally
Breaking Barriers Micro-Mortgage Analytics can enter in a new market by expanding its operations regionally. This includes considering different cities of the country. Breaking Barriers Micro-Mortgage Analytics must consider any cultural differences when entering a new market (Mukangai & Murigi, 2021).
New Segments
New segments of the current market can be explored (Mukangai & Murigi, 2021). Breaking Barriers Micro-Mortgage Analytics can add new features and product uses to its existing products that satisfies the needs of a different customer segment.
Product Development
Modifications
Breaking Barriers Micro-Mortgage Analytics can modify the existing product by improving its features to enhance the product offerings.
Launching additional products
Breaking Barriers Micro-Mortgage Analytics should invest in its R&D department so it can come up with new and innovative products that attracts and fulfill the needs of the target audience. This will boost the sales of Breaking Barriers Micro-Mortgage Analytics and will increase profitability (Khajezadeh, Niasar, & Asli, 2019).
Diversification
Vertical Integration
Breaking Barriers Micro-Mortgage Analytics can consider vertical integration. This will allow Breaking Barriers Micro-Mortgage Analytics to develop and launch new products that are similar to its existing product category (Khajezadeh, Niasar, & Asli, 2019).
Horizontal Integration
Breaking Barriers Micro-Mortgage Analytics can diversify its business operation using horizontal integration. This means that the new products and services of Breaking Barriers Micro-Mortgage Analytics will not be related to its current products (Dhir & Dhir, 2015).
A new business diversification
Entering into a completely new business can be considered by Breaking Barriers Micro-Mortgage Analytics. The organization can work towards starting a new business that can give a company more growth prospects in the future (Dhir & Dhir, 2015). Breaking Barriers Micro-Mortgage Analytics can conglomerate with the help of mergers and acquisitions.
Conclusion
To conclude, it could be said that Breaking Barriers Micro-Mortgage Analytics can resolve its current managerial and strategic problems by focusing on its existing products. The company can adopt more attractive marketing strategies that can help Breaking Barriers Micro-Mortgage Analytics to boost its revenue and profitability. It is recommended to focus on maintaining strong supplier relationships. Moreover, it is also advised to focus on more innovative products so Breaking Barriers Micro-Mortgage Analytics can remain competitive in the market.
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