Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B Case Solution

The Harvard Business Review published a case study that primarily focuses on Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to ensure that the company is able to respond to all the changes in the macro-environment. This is because Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B.

• It is important for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B by impacting imports and exports.

Economic

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B with more investment opportunities.

• The flexibility in the labor market allows Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to develop and align communication as well as marketing strategies accordingly.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should adopt eco-friendly products to establish better relationships with the stakeholders.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B. The company can also switch suppliers for more reasonable pricing.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates.

• Expensive substitutes are available in the industry of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates has highly differentiated products, making it difficult for companies to win each other customers.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to have a high level of customer engagement (Rizaldi, 2015).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a strong brand image in the market.

• A low-cost structure of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B on its research and development is comparatively less to other competitors of the market.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can take it as an opportunity to expand its online presence.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to expand its operations in multiple countries.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B.

• There has been constant pressure on Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B.

VRIO Analysis

Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a strong brand image and engages in corporate social responsibility.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been able to penetrate the market through its ability to raise large funds.

Rare

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is its high-quality products. These products have allowed consumers to make repeat purchases.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to attract more customers.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to explore more product development opportunities.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to formulate effective strategies to achieve the company objectives.

Product

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to its customers. These distinctive products are not easily available at competitors.

• The products of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B are of higher quality, and thus, customers pay more prices for these products.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B designs products with traditional designs giving customers more product variety.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to its customers.

Price

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to its customers.

Place

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has partnered with delivery service companies to distribute its products effectively to consumers.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has also adopted an omni-channel distribution system.

Promotion

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to increase brand awareness.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to attract and retain customers.

Value Chain Analysis

Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to effectively devise and build sales and marketing activities.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can increase the capacity of its production so it can reach more of the customers in its existing market.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B in marketing and sales activities to increase the chances of successful market penetration.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can design and develop a content that increases customer engagement within a particular marketplace.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to penetrate the market.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to mitigate the risk factors, and to gain customer groups of the market.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B for growth purposes. This will also take into consideration the cultural differences.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can come up with new improvements and modifications in the existing products to attract the market.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Corning Inc Zero Coupon Convertible Debentures Due November 8 2015 B is less affected by the new emerging competition in the industry.

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