ADVANCED STEEL DESIGNS C Case Solution

The Harvard Business Review published a case study that primarily focuses on ADVANCED STEEL DESIGNS C. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, ADVANCED STEEL DESIGNS C has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to ADVANCED STEEL DESIGNS C using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem ADVANCED STEEL DESIGNS C faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for ADVANCED STEEL DESIGNS C to ensure that the company is able to respond to all the changes in the macro-environment. This is because ADVANCED STEEL DESIGNS C cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of ADVANCED STEEL DESIGNS C will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for ADVANCED STEEL DESIGNS C.

• It is important for ADVANCED STEEL DESIGNS C to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for ADVANCED STEEL DESIGNS C by impacting imports and exports.

Economic

• ADVANCED STEEL DESIGNS C can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of ADVANCED STEEL DESIGNS C, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide ADVANCED STEEL DESIGNS C with more investment opportunities.

• The flexibility in the labor market allows ADVANCED STEEL DESIGNS C to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed ADVANCED STEEL DESIGNS C to select the right segments of the market that have high growth potential.

• The research on gender roles has helped ADVANCED STEEL DESIGNS C to develop and align communication as well as marketing strategies accordingly.

• ADVANCED STEEL DESIGNS C has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed ADVANCED STEEL DESIGNS C to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• ADVANCED STEEL DESIGNS C should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for ADVANCED STEEL DESIGNS C to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• ADVANCED STEEL DESIGNS C should adopt eco-friendly products to establish better relationships with the stakeholders.

• ADVANCED STEEL DESIGNS C can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• ADVANCED STEEL DESIGNS C should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for ADVANCED STEEL DESIGNS C as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• ADVANCED STEEL DESIGNS C can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in ADVANCED STEEL DESIGNS C’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against ADVANCED STEEL DESIGNS C.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, ADVANCED STEEL DESIGNS C can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which ADVANCED STEEL DESIGNS C operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• ADVANCED STEEL DESIGNS C operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like ADVANCED STEEL DESIGNS C to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by ADVANCED STEEL DESIGNS C. The company can also switch suppliers for more reasonable pricing.

• ADVANCED STEEL DESIGNS C can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the ADVANCED STEEL DESIGNS C industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• ADVANCED STEEL DESIGNS C can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like ADVANCED STEEL DESIGNS C can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which ADVANCED STEEL DESIGNS C operates.

• Expensive substitutes are available in the industry of ADVANCED STEEL DESIGNS C, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which ADVANCED STEEL DESIGNS C operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which ADVANCED STEEL DESIGNS C operates has highly differentiated products, making it difficult for companies to win each other customers.

• ADVANCED STEEL DESIGNS C can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

ADVANCED STEEL DESIGNS C can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help ADVANCED STEEL DESIGNS C to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• ADVANCED STEEL DESIGNS C has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed ADVANCED STEEL DESIGNS C to have a high level of customer engagement (Rizaldi, 2015).

• ADVANCED STEEL DESIGNS C has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• ADVANCED STEEL DESIGNS C has a strong brand image in the market.

• A low-cost structure of ADVANCED STEEL DESIGNS C has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of ADVANCED STEEL DESIGNS C is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• ADVANCED STEEL DESIGNS C has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of ADVANCED STEEL DESIGNS C on its research and development is comparatively less to other competitors of the market.

• ADVANCED STEEL DESIGNS C uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because ADVANCED STEEL DESIGNS C operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in ADVANCED STEEL DESIGNS C. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, ADVANCED STEEL DESIGNS C can take it as an opportunity to expand its online presence.

• ADVANCED STEEL DESIGNS C can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, ADVANCED STEEL DESIGNS C can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to ADVANCED STEEL DESIGNS C to expand its operations in multiple countries.

• ADVANCED STEEL DESIGNS C can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, ADVANCED STEEL DESIGNS C, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for ADVANCED STEEL DESIGNS C to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to ADVANCED STEEL DESIGNS C.

• There has been constant pressure on ADVANCED STEEL DESIGNS C to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of ADVANCED STEEL DESIGNS C.

VRIO Analysis

ADVANCED STEEL DESIGNS C uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• ADVANCED STEEL DESIGNS C has a strong brand image and engages in corporate social responsibility.

• ADVANCED STEEL DESIGNS C has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of ADVANCED STEEL DESIGNS C is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• ADVANCED STEEL DESIGNS C focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and ADVANCED STEEL DESIGNS C has been able to penetrate the market through its ability to raise large funds.

Rare

• ADVANCED STEEL DESIGNS C operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• ADVANCED STEEL DESIGNS C has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since ADVANCED STEEL DESIGNS C has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of ADVANCED STEEL DESIGNS C is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for ADVANCED STEEL DESIGNS C is its high-quality products. These products have allowed consumers to make repeat purchases.

• ADVANCED STEEL DESIGNS C operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by ADVANCED STEEL DESIGNS C to attract more customers.

• ADVANCED STEEL DESIGNS C has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• ADVANCED STEEL DESIGNS C maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed ADVANCED STEEL DESIGNS C to explore more product development opportunities.

• ADVANCED STEEL DESIGNS C is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by ADVANCED STEEL DESIGNS C that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled ADVANCED STEEL DESIGNS C to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by ADVANCED STEEL DESIGNS C to formulate effective strategies to achieve the company objectives.

Product

• ADVANCED STEEL DESIGNS C has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by ADVANCED STEEL DESIGNS C to its customers. These distinctive products are not easily available at competitors.

• The products of ADVANCED STEEL DESIGNS C are of higher quality, and thus, customers pay more prices for these products.

• ADVANCED STEEL DESIGNS C designs products with traditional designs giving customers more product variety.

• ADVANCED STEEL DESIGNS C offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by ADVANCED STEEL DESIGNS C to its customers.

Price

• ADVANCED STEEL DESIGNS C follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by ADVANCED STEEL DESIGNS C for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by ADVANCED STEEL DESIGNS C to its customers.

Place

• ADVANCED STEEL DESIGNS C uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by ADVANCED STEEL DESIGNS C globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• ADVANCED STEEL DESIGNS C has partnered with delivery service companies to distribute its products effectively to consumers.

• ADVANCED STEEL DESIGNS C has also adopted an omni-channel distribution system.

Promotion

• ADVANCED STEEL DESIGNS C uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by ADVANCED STEEL DESIGNS C to increase brand awareness.

• ADVANCED STEEL DESIGNS C takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• ADVANCED STEEL DESIGNS C also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of ADVANCED STEEL DESIGNS C to attract and retain customers.

Value Chain Analysis

ADVANCED STEEL DESIGNS C can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• ADVANCED STEEL DESIGNS C’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• ADVANCED STEEL DESIGNS C has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of ADVANCED STEEL DESIGNS C are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, ADVANCED STEEL DESIGNS C has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• ADVANCED STEEL DESIGNS C invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by ADVANCED STEEL DESIGNS C to effectively devise and build sales and marketing activities.

• ADVANCED STEEL DESIGNS C offers both pre-sale and post-sales services to its customers.

Secondary Activities

• ADVANCED STEEL DESIGNS C has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as ADVANCED STEEL DESIGNS C has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• ADVANCED STEEL DESIGNS C uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• ADVANCED STEEL DESIGNS C has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of ADVANCED STEEL DESIGNS C are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• ADVANCED STEEL DESIGNS C can increase the capacity of its production so it can reach more of the customers in its existing market.

• ADVANCED STEEL DESIGNS C can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by ADVANCED STEEL DESIGNS C in marketing and sales activities to increase the chances of successful market penetration.

• ADVANCED STEEL DESIGNS C can design and develop a content that increases customer engagement within a particular marketplace.

• ADVANCED STEEL DESIGNS C can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for ADVANCED STEEL DESIGNS C to penetrate the market.

• ADVANCED STEEL DESIGNS C can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• ADVANCED STEEL DESIGNS C can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by ADVANCED STEEL DESIGNS C to mitigate the risk factors, and to gain customer groups of the market.

• ADVANCED STEEL DESIGNS C can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for ADVANCED STEEL DESIGNS C to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by ADVANCED STEEL DESIGNS C for growth purposes. This will also take into consideration the cultural differences.

• ADVANCED STEEL DESIGNS C should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by ADVANCED STEEL DESIGNS C.

• ADVANCED STEEL DESIGNS C should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• ADVANCED STEEL DESIGNS C should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• ADVANCED STEEL DESIGNS C can come up with new improvements and modifications in the existing products to attract the market.

• ADVANCED STEEL DESIGNS C should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help ADVANCED STEEL DESIGNS C to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• ADVANCED STEEL DESIGNS C can develop new products by getting into more strategic partnerships.

Diversification Strategies

• ADVANCED STEEL DESIGNS C can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by ADVANCED STEEL DESIGNS C, where the company can enter into a completely new product development phase that does not exist in the current product line.

• ADVANCED STEEL DESIGNS C can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that ADVANCED STEEL DESIGNS C should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. ADVANCED STEEL DESIGNS C should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, ADVANCED STEEL DESIGNS C should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so ADVANCED STEEL DESIGNS C is less affected by the new emerging competition in the industry.

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