BC Frozen Foods Limited Challenges and Change Case Solution

The Harvard Business Review published a case study that primarily focuses on BC Frozen Foods Limited Challenges and Change. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, BC Frozen Foods Limited Challenges and Change has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to BC Frozen Foods Limited Challenges and Change using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem BC Frozen Foods Limited Challenges and Change faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for BC Frozen Foods Limited Challenges and Change to ensure that the company is able to respond to all the changes in the macro-environment. This is because BC Frozen Foods Limited Challenges and Change cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of BC Frozen Foods Limited Challenges and Change will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for BC Frozen Foods Limited Challenges and Change.

• It is important for BC Frozen Foods Limited Challenges and Change to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for BC Frozen Foods Limited Challenges and Change by impacting imports and exports.

Economic

• BC Frozen Foods Limited Challenges and Change can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of BC Frozen Foods Limited Challenges and Change, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide BC Frozen Foods Limited Challenges and Change with more investment opportunities.

• The flexibility in the labor market allows BC Frozen Foods Limited Challenges and Change to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed BC Frozen Foods Limited Challenges and Change to select the right segments of the market that have high growth potential.

• The research on gender roles has helped BC Frozen Foods Limited Challenges and Change to develop and align communication as well as marketing strategies accordingly.

• BC Frozen Foods Limited Challenges and Change has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed BC Frozen Foods Limited Challenges and Change to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• BC Frozen Foods Limited Challenges and Change should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for BC Frozen Foods Limited Challenges and Change to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• BC Frozen Foods Limited Challenges and Change should adopt eco-friendly products to establish better relationships with the stakeholders.

• BC Frozen Foods Limited Challenges and Change can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• BC Frozen Foods Limited Challenges and Change should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for BC Frozen Foods Limited Challenges and Change as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• BC Frozen Foods Limited Challenges and Change can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in BC Frozen Foods Limited Challenges and Change’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against BC Frozen Foods Limited Challenges and Change.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, BC Frozen Foods Limited Challenges and Change can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which BC Frozen Foods Limited Challenges and Change operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• BC Frozen Foods Limited Challenges and Change operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like BC Frozen Foods Limited Challenges and Change to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by BC Frozen Foods Limited Challenges and Change. The company can also switch suppliers for more reasonable pricing.

• BC Frozen Foods Limited Challenges and Change can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the BC Frozen Foods Limited Challenges and Change industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• BC Frozen Foods Limited Challenges and Change can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like BC Frozen Foods Limited Challenges and Change can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which BC Frozen Foods Limited Challenges and Change operates.

• Expensive substitutes are available in the industry of BC Frozen Foods Limited Challenges and Change, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which BC Frozen Foods Limited Challenges and Change operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which BC Frozen Foods Limited Challenges and Change operates has highly differentiated products, making it difficult for companies to win each other customers.

• BC Frozen Foods Limited Challenges and Change can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

BC Frozen Foods Limited Challenges and Change can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help BC Frozen Foods Limited Challenges and Change to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• BC Frozen Foods Limited Challenges and Change has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed BC Frozen Foods Limited Challenges and Change to have a high level of customer engagement (Rizaldi, 2015).

• BC Frozen Foods Limited Challenges and Change has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• BC Frozen Foods Limited Challenges and Change has a strong brand image in the market.

• A low-cost structure of BC Frozen Foods Limited Challenges and Change has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of BC Frozen Foods Limited Challenges and Change is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• BC Frozen Foods Limited Challenges and Change has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of BC Frozen Foods Limited Challenges and Change on its research and development is comparatively less to other competitors of the market.

• BC Frozen Foods Limited Challenges and Change uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because BC Frozen Foods Limited Challenges and Change operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in BC Frozen Foods Limited Challenges and Change. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, BC Frozen Foods Limited Challenges and Change can take it as an opportunity to expand its online presence.

• BC Frozen Foods Limited Challenges and Change can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, BC Frozen Foods Limited Challenges and Change can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to BC Frozen Foods Limited Challenges and Change to expand its operations in multiple countries.

• BC Frozen Foods Limited Challenges and Change can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, BC Frozen Foods Limited Challenges and Change, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for BC Frozen Foods Limited Challenges and Change to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to BC Frozen Foods Limited Challenges and Change.

• There has been constant pressure on BC Frozen Foods Limited Challenges and Change to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of BC Frozen Foods Limited Challenges and Change.

VRIO Analysis

BC Frozen Foods Limited Challenges and Change uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• BC Frozen Foods Limited Challenges and Change has a strong brand image and engages in corporate social responsibility.

• BC Frozen Foods Limited Challenges and Change has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of BC Frozen Foods Limited Challenges and Change is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• BC Frozen Foods Limited Challenges and Change focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and BC Frozen Foods Limited Challenges and Change has been able to penetrate the market through its ability to raise large funds.

Rare

• BC Frozen Foods Limited Challenges and Change operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• BC Frozen Foods Limited Challenges and Change has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since BC Frozen Foods Limited Challenges and Change has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of BC Frozen Foods Limited Challenges and Change is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for BC Frozen Foods Limited Challenges and Change is its high-quality products. These products have allowed consumers to make repeat purchases.

• BC Frozen Foods Limited Challenges and Change operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by BC Frozen Foods Limited Challenges and Change to attract more customers.

• BC Frozen Foods Limited Challenges and Change has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• BC Frozen Foods Limited Challenges and Change maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed BC Frozen Foods Limited Challenges and Change to explore more product development opportunities.

• BC Frozen Foods Limited Challenges and Change is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by BC Frozen Foods Limited Challenges and Change that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled BC Frozen Foods Limited Challenges and Change to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by BC Frozen Foods Limited Challenges and Change to formulate effective strategies to achieve the company objectives.

Product

• BC Frozen Foods Limited Challenges and Change has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by BC Frozen Foods Limited Challenges and Change to its customers. These distinctive products are not easily available at competitors.

• The products of BC Frozen Foods Limited Challenges and Change are of higher quality, and thus, customers pay more prices for these products.

• BC Frozen Foods Limited Challenges and Change designs products with traditional designs giving customers more product variety.

• BC Frozen Foods Limited Challenges and Change offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by BC Frozen Foods Limited Challenges and Change to its customers.

Price

• BC Frozen Foods Limited Challenges and Change follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by BC Frozen Foods Limited Challenges and Change for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by BC Frozen Foods Limited Challenges and Change to its customers.

Place

• BC Frozen Foods Limited Challenges and Change uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by BC Frozen Foods Limited Challenges and Change globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• BC Frozen Foods Limited Challenges and Change has partnered with delivery service companies to distribute its products effectively to consumers.

• BC Frozen Foods Limited Challenges and Change has also adopted an omni-channel distribution system.

Promotion

• BC Frozen Foods Limited Challenges and Change uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by BC Frozen Foods Limited Challenges and Change to increase brand awareness.

• BC Frozen Foods Limited Challenges and Change takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• BC Frozen Foods Limited Challenges and Change also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of BC Frozen Foods Limited Challenges and Change to attract and retain customers.

Value Chain Analysis

BC Frozen Foods Limited Challenges and Change can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• BC Frozen Foods Limited Challenges and Change’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• BC Frozen Foods Limited Challenges and Change has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of BC Frozen Foods Limited Challenges and Change are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, BC Frozen Foods Limited Challenges and Change has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• BC Frozen Foods Limited Challenges and Change invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by BC Frozen Foods Limited Challenges and Change to effectively devise and build sales and marketing activities.

• BC Frozen Foods Limited Challenges and Change offers both pre-sale and post-sales services to its customers.

Secondary Activities

• BC Frozen Foods Limited Challenges and Change has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as BC Frozen Foods Limited Challenges and Change has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• BC Frozen Foods Limited Challenges and Change uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• BC Frozen Foods Limited Challenges and Change has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of BC Frozen Foods Limited Challenges and Change are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• BC Frozen Foods Limited Challenges and Change can increase the capacity of its production so it can reach more of the customers in its existing market.

• BC Frozen Foods Limited Challenges and Change can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by BC Frozen Foods Limited Challenges and Change in marketing and sales activities to increase the chances of successful market penetration.

• BC Frozen Foods Limited Challenges and Change can design and develop a content that increases customer engagement within a particular marketplace.

• BC Frozen Foods Limited Challenges and Change can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for BC Frozen Foods Limited Challenges and Change to penetrate the market.

• BC Frozen Foods Limited Challenges and Change can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• BC Frozen Foods Limited Challenges and Change can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by BC Frozen Foods Limited Challenges and Change to mitigate the risk factors, and to gain customer groups of the market.

• BC Frozen Foods Limited Challenges and Change can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for BC Frozen Foods Limited Challenges and Change to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by BC Frozen Foods Limited Challenges and Change for growth purposes. This will also take into consideration the cultural differences.

• BC Frozen Foods Limited Challenges and Change should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by BC Frozen Foods Limited Challenges and Change.

• BC Frozen Foods Limited Challenges and Change should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• BC Frozen Foods Limited Challenges and Change should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• BC Frozen Foods Limited Challenges and Change can come up with new improvements and modifications in the existing products to attract the market.

• BC Frozen Foods Limited Challenges and Change should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help BC Frozen Foods Limited Challenges and Change to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• BC Frozen Foods Limited Challenges and Change can develop new products by getting into more strategic partnerships.

Diversification Strategies

• BC Frozen Foods Limited Challenges and Change can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by BC Frozen Foods Limited Challenges and Change, where the company can enter into a completely new product development phase that does not exist in the current product line.

• BC Frozen Foods Limited Challenges and Change can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that BC Frozen Foods Limited Challenges and Change should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. BC Frozen Foods Limited Challenges and Change should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, BC Frozen Foods Limited Challenges and Change should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so BC Frozen Foods Limited Challenges and Change is less affected by the new emerging competition in the industry.

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