Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way Case Solution

The Harvard Business Review published a case study that primarily focuses on Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to ensure that the company is able to respond to all the changes in the macro-environment. This is because Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way.

• It is important for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way by impacting imports and exports.

Economic

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way with more investment opportunities.

• The flexibility in the labor market allows Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to develop and align communication as well as marketing strategies accordingly.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should adopt eco-friendly products to establish better relationships with the stakeholders.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way. The company can also switch suppliers for more reasonable pricing.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates.

• Expensive substitutes are available in the industry of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates has highly differentiated products, making it difficult for companies to win each other customers.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to have a high level of customer engagement (Rizaldi, 2015).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a strong brand image in the market.

• A low-cost structure of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way on its research and development is comparatively less to other competitors of the market.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can take it as an opportunity to expand its online presence.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to expand its operations in multiple countries.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way.

• There has been constant pressure on Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way.

VRIO Analysis

Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a strong brand image and engages in corporate social responsibility.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been able to penetrate the market through its ability to raise large funds.

Rare

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is its high-quality products. These products have allowed consumers to make repeat purchases.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to attract more customers.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to explore more product development opportunities.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to formulate effective strategies to achieve the company objectives.

Product

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to its customers. These distinctive products are not easily available at competitors.

• The products of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way are of higher quality, and thus, customers pay more prices for these products.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way designs products with traditional designs giving customers more product variety.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to its customers.

Price

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to its customers.

Place

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has partnered with delivery service companies to distribute its products effectively to consumers.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has also adopted an omni-channel distribution system.

Promotion

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to increase brand awareness.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to attract and retain customers.

Value Chain Analysis

Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to effectively devise and build sales and marketing activities.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can increase the capacity of its production so it can reach more of the customers in its existing market.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way in marketing and sales activities to increase the chances of successful market penetration.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can design and develop a content that increases customer engagement within a particular marketplace.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to penetrate the market.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to mitigate the risk factors, and to gain customer groups of the market.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way for growth purposes. This will also take into consideration the cultural differences.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can come up with new improvements and modifications in the existing products to attract the market.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Pharma s Drug Discovery Challenge Can Artificial Intelligence Show the Way is less affected by the new emerging competition in the industry.

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