Thank You!
Thank you for your email subscription. Check your email to get Coupon Code.
Marketing Mix (4Ps) Analysis of Airbus Flying with Innovations
Posted by Addison on Jul-19-2022
About 4Ps Model
The 4p model of marketing comprises elements of the product, price, promotion, and place (Chernev, 2018; Kucuk, 2017). The model is commonly referred to as the marketing mix. The marketing mix of the Airbus Flying with Innovations allows and facilitates it in achieving its marketing objectives as well as in positively influencing the target audience (Baines, Fill, & Rosengren, 2017). The elements identified in the marketing mix are typically used by the Airbus Flying with Innovations for marketing its product and service, and for brand development and building activities. These elements are critically fundamental for the development and creation of marketing plans and marketing strategies by the Airbus Flying with Innovations – especially for developing and sustaining competitive advantage (Chernev, 2018; Stead & Hastings, 2018; Grewal & Levy, 2021). Airbus Flying with Innovations ensures that the elements identified for the marketing mix model work together cohesively, and complement each other in all its marketing strategies and plans (Abratt & Bendixen, 2018; Deepak & Jeyakumar, 2019).
Product
The product refers to the actual good or service that is being marketed to the consumers by Airbus Flying with Innovations, and which will be consumed by the target audience of the Airbus Flying with Innovations (Groucutt & Hopkins, 2015). The product or the service being offered by Airbus Flying with Innovations largely aims to fulfill a market need and demand, as well as works to create demand by providing a unique and fulfilling customer experience (Stead & Hastings, 2018; Sahaf, 2019).
Quality
Product quality for Airbus Flying with Innovations largely refers to how well the company is able to satisfy the customers’ needs and demands through its product and service offerings (Baines, Fill, & Rosengren, 2017; Deepak & Jeyakumar, 2019). In addition to this, the product quality for Airbus Flying with Innovations further includes the adherence of the company and its product and service offerings to industry standards and benchmarks as well as the ability of the same to serve its meaning and purpose comprehensively (Iacobucci, 2021; Groucutt & Hopkins, 2015; Chernev, 2018).
Customer demand fulfillment
The ability of the product and service to fulfill customer demands as well as its purpose, and to work efficiently and effectively are important facets of product quality for Airbus Flying with Innovations (Iacobucci, 2021; Deepak & Jeyakumar, 2019). Airbus Flying with Innovations ensures that its products are available for customers at affordable prices by controlling internal costs (Wu & Li, 2018).
Warranty
The warranty extended by Airbus Flying with Innovations includes the guarantee that the company to its customers regarding the functioning and the quality of the purchased food and service (Abratt & Bendixen, 2018). In addition, Airbus Flying with Innovations’s warranty also includes any compensation that the company has promised to give the customers in case the product and service fall short of the marketed benefits and functionalities (Išoraitė, 2016; Grewal & Levy, 2021; Kucuk, 2017).
Packaging
Airbus Flying with Innovations focuses thoroughly on the packaging and makes sure it includes the process of designing, evaluating, and developing a container for the products and services being manufactured and marketed (Deepak & Jeyakumar, 2019; Baines, Fill, & Rosengren, 2017). The packaging of the product and the service allows Airbus Flying with Innovations to highlight the product's purpose, as well as provides ease in transportation, gives room for more prolonged shelf life, and creates a unique and delightful customer experience (Kareh, 2018; Park, 2020).
Brand
The Airbus Flying with Innovations invests in developing brands out of its products and service offerings. This means that the Airbus Flying with Innovations engages in brand-building activities for its offerings i.e. associating specific designs and communications with its products to ensure differentiation, and easier communication with the target audience (Gillespie & Swan, 2021).
Building the brand
The branding-building activities undertaken by the Airbus Flying with Innovations ensure that its target audience is better able to relate to the offerings (Abratt & Bendixen, 2018). Through this, the Airbus Flying with Innovations ensures higher loyalty and repeat purchases, as well as positive perception creation for its offerings (Khan, 2014; Kareh, 2018).
Features
Product features or characteristics refer to the product traits and attributes present in the offerings of Airbus Flying with Innovations that allow the company to successfully deliver unique value to customers through the products and services manufactured and offered (Varadarajan, 2015; Kotler & Keller, 2021). The product traits and features also allow Airbus Flying with Innovations to create points of differentiation from the competition for its offering (Kotler & Keller, 2021; Park, 2020).
Product style
Airbus Flying with Innovations makes sure to focus on the design and the look of the product, and the ability of the same to meet the expectations and lifestyle of the target audience (Groucutt & Hopkins, 2015). The Airbus Flying with Innovations ensures that the product style and design complement its features and purpose.
Functionality
Airbus Flying with Innovations makes sure that the product manufactured fulfills its purpose, and meets customer expectations (Abratt & Bendixen, 2018). Airbus Flying with Innovations focuses on the product design, and how well it is able to fulfill the demands of the customers, as well as fill in the market gap (Baines, Fill, & Rosengren, 2017)
Experience
Airbus Flying with Innovations products provide the customers with an exceptional and unique experience upon consumption (Kotler & Keller, 2021). This experience includes interaction with the products that leads to different unique and positive customer feelings and helps the Airbus Flying with Innovations maintain differentiation from the competition (Varadarajan, 2015; Kotabe & Helsen, 2020).
Availability
Airbus Flying with Innovations ensures that its product and service offerings are available for its target consumers at various retail setups. The easy availability ensures that consumers are able to purchase the offerings of Airbus Flying with Innovations from various locations, allowing the Airbus Flying with Innovations to create an advantage over competing players (Kotler & Keller, 2021; Chernev, 2018).
Convenience
One point of focus for Airbus Flying with Innovations in its product offering is convenience. The Airbus Flying with Innovations ensures that its products and service are easy and convenient to use. The factor of convenience allows Airbus Flying with Innovations to enjoy a higher consumption rate, as well as increased sales and trials (Kotabe & Helsen, 2020; Kucuk, 2017).
After-sales service
Airbus Flying with Innovations caters to after-sales queries and demands of customers, which also includes processes of returns as well as exchanges. The after-sales service of company Airbus Flying with Innovations is detrimental and critical in determining customer satisfaction with its offerings (Iacobucci, 2021; Chernev, 2018).
Sizes
Airbus Flying with Innovations has different SKUs in the product available. Airbus Flying with Innovations has its products available in various SKU sizes which helps the company boost its sales, as different customer groups have different demands for the product quantity – depending on their usage, income as well as lifestyle (Grewal & Levy, 2021; Deepak & Jeyakumar, 2019).
Price
The element of price in the marketing mix refers to the value that customers pay for the service or the product offered by Airbus Flying with Innovations. The pricing strategy and the price of the offerings are critical because it determines three success for Airbus Flying with Innovations by directly influencing the profit levels and revenue for the company (Kotabe & Helsen, 2020; Kotler & Keller, 2021; Deepak & Jeyakumar, 2019).
Discounts
One of the ways through which the Airbus Flying with Innovations influences its pricing strategies is through offering discounts on its product and service offerings. Discounted pricing for the Airbus Flying with Innovations means that Airbus Flying with Innovations decreases the price of the product and service in order to generate interest, or even unload excessive inventory and stock; as well as for boosting sales (Baines, Fill, & Rosengren, 2017).
Margins
Airbus Flying with Innovations makes room for margins through the additional value charged in price over the cost – which allows the Airbus Flying with Innovations to build profit for its offerings (Kucuk, 2017). The margins available to the Airbus Flying with Innovations largely depend on the offering and its quality itself, in addition to the brand equity and brand value of the company.
Payment method
A significant factor of the pricing element of the marketing mix for the Airbus Flying with Innovations includes the payment methods that the company offers (Kotler & Keller, 2021; Abratt & Bendixen, 2018). Since the Airbus Flying with Innovations largely operates distribution to retail via agents and retailers, it ensures the inclusion of different payment methods. This includes digital payment, cash payment, as well as credit allowances (Grewal & Levy, 2021; Groucutt & Hopkins, 2015).
Pricing strategy
Penetrative pricing strategy
For Airbus Flying with Innovations, the penetrative pricing strategy is adopted as it allows the company higher trial generation of its products and services in the desired target market, as well as allows the building of a broader reach for its product offerings by ensuring easier affordability (Baines, Fill, & Rosengren, 2017).
Introductory pricing strategy
For new products that the company launches, Airbus Flying with Innovations ensures to adopt an introductory pricing strategy. This means that the company prices its products and service offerings at relatively lower prices than the competition. This introductory pricing strategy allows the company to increase trial generation, achieve higher penetration, as well as lead to the generation of increased brand awareness and recall (Kucuk, 2017).
Aggressive/competitive pricing strategy
For existing products, Airbus Flying with Innovations uses a competitive and aggressive pricing strategy. This ensures that the products are available readily at competitive prices. Aggressive and competitive pricing strategies allow the Airbus Flying with Innovations to experience high rates of growth and experience by allowing the buildup of consumer loyalty and following based largely on product attributes and quality instead of price– leading to the generation of higher brand equity and value for Airbus Flying with Innovations (Deepak & Jeyakumar, 2019).
Place
The element of place within the 4Ps model of the marketing mix largely refers to the locations where company Airbus Flying with Innovations stocks its product and service offerings for consumers' accessibility and purchase. Airbus Flying with Innovations ensures to include all possible placements which are easily accessible to and available for the company's target audience (Iacobucci, 2021; Išoraitė, 2016). With the advancement of technology, Airbus Flying with Innovations has expanded the placement of its products beyond the traditional brick-and-mortar retail spaces, to include modern Omni channel retail platforms as well (Iacobucci, 2021).
Physical stores/retail
The physical retail and stores i.e. the traditional brick and mortar spaces continue to be the prioritized locations for product placement by Airbus Flying with Innovations (Iacobucci, 2021; Groucutt & Hopkins, 2015; Abratt & Bendixen, 2018).
Retail types
These include hypermarkets, upper markets, and smaller grocery stores - all of which allow increased accessibility and availability of Airbus Flying with Innovations’s products and services to its target audience. Physical retail has a higher footfall and allows direct interaction of the Airbus Flying with Innovations brand and its product offerings with the consumers (Groucutt & Hopkins, 2015; Groucutt & Hopkins, 2015; Chernev, 2018).
E-commerce
E-tailers
The Airbus Flying with Innovations also stocks its products on e-commerce retail shops – such as amazon. This allows the Airbus Flying with Innovations higher access and penetration in other markets, as well as in secondary consumer groups. Moreover, e-commerce retailing is more cost-effective for the Airbus Flying with Innovations (Wu & Li, 2018; Chernev, 2018; Baines, Fill, & Rosengren, 2017).
Company-owned website
In addition to stocking products with other e-trailers, the Airbus Flying with Innovations also manages orders through its own website, where consumers can place orders for Airbus Flying with Innovations’s products directly. This allows the Airbus Flying with Innovations greater control over stock and inventory management, as well as distribution networks – allowing the buildup of stronger relations with consumers.
Lastly, the Airbus Flying with Innovations also takes limited orders through social media pages and platforms (Wu & Li, 2018; Baines, Fill, & Rosengren, 2017).
Aggregators
Another way through which Airbus Flying with Innovations uses e-commerce is by stocking its offerings with aggregators (Kucuk, 2017). This allows the Airbus Flying with Innovations to maximize its reach and increase penetration. At the same time, it also allows increased trial generation and repeats purchases for the Airbus Flying with Innovations product offerings (Išoraitė, 2016; Groucutt & Hopkins, 2015).
Specialty stores
Interestingly, the Airbus Flying with Innovations also stocks its products with specialty stores (Grewal & Levy, 2021). This gives the company direct exposure to its target market and audience and allows the consumers to directly interact with the brand and its offerings- without too much clutter (Kotler & Keller, 2021; Gillespie & Swan, 2021). The specialty stores are located in prime locations, and allow Airbus Flying with Innovations higher penetration and reach, leading to increased brand awareness for its product offerings (Groucutt & Hopkins, 2015; Išoraitė, 2016).
Direct sales
The Airbus Flying with Innovations also has a trained sales team for making direct sales (Kotler & Keller, 2021). Airbus Flying with Innovations targets not only B2C consumers but also B2-B consumers (Chernev, 2018; Grewal & Levy, 2021). Both these categories, also make use of direct marketing whereby the sales agents and teams visit the target audience and business directly and detail the product features and benefits (Kotler & Keller, 2021; Groucutt & Hopkins, 2015).
B2B and direct sales
Airbus Flying with Innovations’s team makes sales instantly during field visits for the company (Sahaf, 2019; Stead & Hastings, 2018). The target audience is carefully profiled and selected by the Airbus Flying with Innovations so that the sales representatives are able to filter out the clutter (Gillespie & Swan, 2021; Išoraitė, 2016). Airbus Flying with Innovations is able to easily contact and communicate with the desired business groups only (Groucutt & Hopkins, 2015; Abratt & Bendixen, 2018).
Inventory management
Airbus Flying with Innovations effectively manages its inventory and fulfills the retailer's demand in time to ensure that it manages customer relations efficiently – and does not lose any customers. Airbus Flying with Innovations has also introduced automation in inventory management which allows it to improve efficiency and speed, and reduce error rates (Park, 2020; Gillespie & Swan, 2021; Kucuk, 2017).
Transportation
For Airbus Flying with Innovations, this includes choosing cos effective transportation means for inventory handling, as well as order deliveries to customers, as well as retailers. The company uses third-party transportation, as well as manages its own in-house transportation networks for ensuring on-time order deliveries (Abratt & Bendixen, 2018; Chernev, 2018; Grewal & Levy, 2021).
Promotion
The element of promotion in the marketing mix for Airbus Flying with Innovations largely refers to the tactics and activities of communication that the company has adopted for promoting its products and services – including the brand, and its offerings, as well as other product features, characteristics, and activities (Varadarajan, 2015; Gillespie & Swan, 2021). The communication is largely targeted toward the Airbus Flying with Innovations's target audience and is aimed to increase brand awareness, brand loyalty as well as sales of the company (Wu & Li, 2018; Grewal & Levy, 2021).
Direct marketing
For its more specific products and offerings, Airbus Flying with Innovations uses direct marketing. Airbus Flying with Innovations directly emails potential customers- especially its B2B consumers for detailing its product offerings and features. Airbus Flying with Innovations uses personalized messages and captures new clients and customers for the business. In addition to direct emailing, the Airbus Flying with Innovations also makes use of telemarketing and direct mail for targeting audiences through direct marketing (Chernev, 2018; Sahaf, 2019).
In-store promotion
Airbus Flying with Innovations also focuses on in-store promotions for appealing to the customers, and boosting sales as well as raising brand awareness and profile of its offerings (Baines, Fill, & Rosengren, 2017). For Airbus Flying with Innovations, the in-store promotions include offering price discounts, loyalty points, and flash sales for its products. In addition, the company also invests in building up the POS within the store locations (Stead & Hastings, 2018; Groucutt & Hopkins, 2015).
Social media marketing
One of the more contemporary forms of marketing and promotion for Airbus Flying with Innovations includes social media marketing. The company has an official presence and profiles on social media platforms such as Facebook and Instagram, and regularly uses these platforms to promote its offerings, and product features and characteristics (Stead & Hastings, 2018). In addition, these platforms are also used by Airbus Flying with Innovations to inform consumers about using sales and discounts to increase in-store footfall.
Traditional advertising
The Airbus Flying with Innovations continues to use traditional marketing tactics and promotional platforms as well – largely for mass marketing purposes. The company especially focuses on TV advertisements, ad print media advertising for this purpose (Išoraitė, 2016; Iacobucci, 2021).
TV
TV advertisements are generally placed in prime time for higher visibility and reach by Airbus Flying with Innovations. The TV advertisements use functional as well as emotional appeals to communicate the message of the Airbus Flying with Innovations to the audiences (Iacobucci, 2021; Stead & Hastings, 2018).
Print media and advertisements are published in newspapers and magazines – both of which are generally consumed in high proportion by the broader target audience of the Airbus Flying with Innovations (Chernev, 2018; Iacobucci, 2021; Stead & Hastings, 2018).
Radio
The Airbus Flying with Innovations also places advertisements on the radio to appeal to a segment of the target population. The radio communications by the Airbus Flying with Innovations are usually shorter and focus on functional appeal only (Park, 2020; Išoraitė, 2016; Groucutt & Hopkins, 2015).
Integrated marketing communications
The advertisement and promotional messages by Airbus Flying with Innovations for all mediums and channels however are built on an integrated plan, and ensure that they reflect messages and communication that is similar to the overall campaign to void confusion and discrepancies (Gillespie & Swan, 2021; Kotler & Keller, 2021). The use of integrated marketing and integrated media has allowed the Airbus Flying with Innovations to build strong relations with the consumers through prompting conversations and discussions directly with them (Deepak & Jeyakumar, 2019; Sahaf, 2019; Stead & Hastings, 2018).
Conclusion
The 4p model or the marketing mix is an important aspect of brand building and development for the Airbus Flying with Innovations and significantly guides the company in the chalking out of its strategic marketing goals and plans. The marketing mix model or the 4P model has helped the Airbus Flying with Innovations in increasing its products’ and services’ reach and penetration and witness high levels of expansion and growth. The model has also led Airbus Flying with Innovations towards a better understanding of its target audience and consumers. This understanding, in turn, has fostered strong emotional relations and increased loyalty on part of consumers towards the company – leading to an overall increase in the brand value and brand equity, as well as higher levels of brand affiliation, brand awareness, and brand recall. Together, the marketing mix has helped the company boost its sales and revenue by aligning its offerings with the needs and demands of the consumers, and the market more effectively and efficiently.
References
Abratt, R., & Bendixen, M. (2018). Strategic marketing: Concepts and cases. New York, United States: Routledge.
Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. New York, United States: Oxford University Press.
Chernev, A. (2018). Strategic marketing management. Berlin/Heidelberg, Germany: Cerebellum Press.
Deepak, R., & Jeyakumar, S. (2019). Marketing management. New Delhi, India: Educreation Publishing.
Gillespie, K., & Swan, K. (2021). Global marketing. New York, United States: Routledge.
Grewal, D., & Levy, M. (2021). M: marketing. New York, United States: McGraw-Hill Education.
Groucutt, J., & Hopkins, C. (2015). Marketing. London: Macmillan International Higher Education.
Iacobucci, D. (2021). Marketing management. Boston, Massachusetts, United States: Cengage Learning.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kareh, A. (2018). Evolution of the four Ps: Revisiting the marketing mix. Retrieved June 2022, from https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/
Khan, M. (2014). The concept of ‘marketing mix’and its elements. International journal of information, business and management, 6(2), 95-107.
Kotabe, M., & Helsen, K. (2020). Global marketing management. Hoboken, New Jersey, United States: John Wiley & Sons.
Kotler, P., & Keller, K. (2021). Marketing Management (15th global edition). London, United Kingdom: Pearson Education Limited.
Kucuk, S. (2017). Marketing and Marketing Mix. In Visualizing Marketing (pp. 3-7). London, United Kingdom: Palgrave Macmillan.
Park, S. (2020). Marketing management (Vol. 3). Retrieved June 2022, from https://books.google.com.pk/books/about/Marketing_Management.html?id=p6v7DwAAQBAJ&redir_esc=y
Sahaf, A. (2019). Strategic marketing: Making decisions for strategic advantage. New Delhi, India: PHI Learning Pvt. Ltd.
Stead, M., & Hastings, G. (2018). Advertising in the social marketing mix: getting the balance right. In Social Marketing (pp. 29-43). London, England: Psychology Press.
Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS review , 5(3), 78-90.
Wu, Y., & Li, E. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research., 28(1), 74-104.
Related Article
- PESTEL Analysis of Airbus Flying with Innovations
- Hofstede Cultural Model of Airbus Flying with Innovations
- Net Present Value (NPV) Analysis of Airbus Flying with Innovations
- Corporate Social Responsibility of Airbus Flying with Innovations
- Airbus Flying with Innovations Discounted Cash Flow (DCF) Analysis
- VRIO Analysis of Airbus Flying with Innovations
- Airbus Flying with Innovations Case Solution
- Marketing Strategy for Airbus Flying with Innovations
- Blue Ocean Strategy of Airbus Flying with Innovations
Latest Feedback
Jing Chen
Verified
They accomplished the dissertation and the quality of the projects was well. Will visit this service in the future. Thank you!
Murwad Amar
Verified
A company that I can recommend for original and urgent assignments. Thank you for providing me the report of plagiarism.
Confusious Heng
Verified
The moment when I started to use this service, all the stress was reduced and when I received the document on committed time, I was totally stress-free. I'm grateful!
Robin Leon
Verified
In the references, there were four or five commas were missed; otherwise, the paper was outstanding.
Vincent Hao
Verified
I guess I'm the most repeated customer of this service in the case of reviews and orders. Thus, I need more discounts.
Eurora Shaun
Verified
Each sentence in the assignment made a convincing tone that stunned the professor.
Calculate the Price of Your Order
Next Article
- Peer Feedback at Stress Engineering Services, Inc (A): Description and Analysis of the Current Performance System Marketing Mix
- Pharma Sector in China: On an Innovation Spree Marketing Mix
- Samsung Pay: Revolutionising Mobile Payments Marketing Mix
- Staples' Rebranding Strategies to Retain Legacy Marketing Mix
- Hrvatski Telekom's Transformation: The Davor Tomaskovic Way Marketing Mix
- Gett: Getting It Right to Move Ahead Marketing Mix
- Estée Lauder's Strategy for Millennials Marketing Mix
- Coca-Cola's Plastic Pollution Conundrum Marketing Mix
- Maersk-Alibaba Alliance: A Win-win Deal? Marketing Mix
- Wikitribune: Promoting Evidence-based Journalism Marketing Mix
Previuos Article
- Making the Case Marketing Mix
- Joe Smith's Closing Analysis (B) Marketing Mix
- Joe Smith's Closing Analysis (A), Spanish Version Marketing Mix
- GMAC: The Pipeline Marketing Mix
- On Writing Teaching Notes Well Marketing Mix
- Exxon Corp.: Trouble at Valdez Marketing Mix
- Ashland Oil, Inc.: Trouble at Floreffe (A) Marketing Mix
- Ashland Oil, Inc.: Trouble at Floreffe (B) Marketing Mix
- Ashland Oil, Inc.: Trouble at Floreffe (C) Marketing Mix
- Ashland Oil, Inc.: Trouble at Floreffe (D) Marketing Mix
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire EssayPandas with BIG enough reputation.
Our Guarantees
- Quality assured
- Proof of no plagiarism
- Qualified writers
- Data security
- 24/7 support
- On time delivery
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!
Order Now