Stockgroup Interactive Media Case Solution

The Harvard Business Review published a case study that primarily focuses on Stockgroup Interactive Media. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Stockgroup Interactive Media has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Stockgroup Interactive Media using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Stockgroup Interactive Media faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Stockgroup Interactive Media to ensure that the company is able to respond to all the changes in the macro-environment. This is because Stockgroup Interactive Media cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Stockgroup Interactive Media will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Stockgroup Interactive Media.

• It is important for Stockgroup Interactive Media to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Stockgroup Interactive Media by impacting imports and exports.

Economic

• Stockgroup Interactive Media can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Stockgroup Interactive Media, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Stockgroup Interactive Media with more investment opportunities.

• The flexibility in the labor market allows Stockgroup Interactive Media to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Stockgroup Interactive Media to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Stockgroup Interactive Media to develop and align communication as well as marketing strategies accordingly.

• Stockgroup Interactive Media has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Stockgroup Interactive Media to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Stockgroup Interactive Media should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Stockgroup Interactive Media to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Stockgroup Interactive Media should adopt eco-friendly products to establish better relationships with the stakeholders.

• Stockgroup Interactive Media can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Stockgroup Interactive Media should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Stockgroup Interactive Media as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Stockgroup Interactive Media can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Stockgroup Interactive Media’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Stockgroup Interactive Media.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Stockgroup Interactive Media can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Stockgroup Interactive Media operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Stockgroup Interactive Media operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Stockgroup Interactive Media to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Stockgroup Interactive Media. The company can also switch suppliers for more reasonable pricing.

• Stockgroup Interactive Media can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Stockgroup Interactive Media industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Stockgroup Interactive Media can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Stockgroup Interactive Media can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Stockgroup Interactive Media operates.

• Expensive substitutes are available in the industry of Stockgroup Interactive Media, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Stockgroup Interactive Media operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Stockgroup Interactive Media operates has highly differentiated products, making it difficult for companies to win each other customers.

• Stockgroup Interactive Media can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Stockgroup Interactive Media can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Stockgroup Interactive Media to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Stockgroup Interactive Media has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Stockgroup Interactive Media to have a high level of customer engagement (Rizaldi, 2015).

• Stockgroup Interactive Media has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Stockgroup Interactive Media has a strong brand image in the market.

• A low-cost structure of Stockgroup Interactive Media has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Stockgroup Interactive Media is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Stockgroup Interactive Media has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Stockgroup Interactive Media on its research and development is comparatively less to other competitors of the market.

• Stockgroup Interactive Media uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Stockgroup Interactive Media operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Stockgroup Interactive Media. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Stockgroup Interactive Media can take it as an opportunity to expand its online presence.

• Stockgroup Interactive Media can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Stockgroup Interactive Media can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Stockgroup Interactive Media to expand its operations in multiple countries.

• Stockgroup Interactive Media can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Stockgroup Interactive Media, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Stockgroup Interactive Media to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Stockgroup Interactive Media.

• There has been constant pressure on Stockgroup Interactive Media to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Stockgroup Interactive Media.

VRIO Analysis

Stockgroup Interactive Media uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Stockgroup Interactive Media has a strong brand image and engages in corporate social responsibility.

• Stockgroup Interactive Media has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Stockgroup Interactive Media is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Stockgroup Interactive Media focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Stockgroup Interactive Media has been able to penetrate the market through its ability to raise large funds.

Rare

• Stockgroup Interactive Media operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Stockgroup Interactive Media has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Stockgroup Interactive Media has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Stockgroup Interactive Media is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Stockgroup Interactive Media is its high-quality products. These products have allowed consumers to make repeat purchases.

• Stockgroup Interactive Media operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Stockgroup Interactive Media to attract more customers.

• Stockgroup Interactive Media has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Stockgroup Interactive Media maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Stockgroup Interactive Media to explore more product development opportunities.

• Stockgroup Interactive Media is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Stockgroup Interactive Media that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Stockgroup Interactive Media to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Stockgroup Interactive Media to formulate effective strategies to achieve the company objectives.

Product

• Stockgroup Interactive Media has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Stockgroup Interactive Media to its customers. These distinctive products are not easily available at competitors.

• The products of Stockgroup Interactive Media are of higher quality, and thus, customers pay more prices for these products.

• Stockgroup Interactive Media designs products with traditional designs giving customers more product variety.

• Stockgroup Interactive Media offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Stockgroup Interactive Media to its customers.

Price

• Stockgroup Interactive Media follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Stockgroup Interactive Media for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Stockgroup Interactive Media to its customers.

Place

• Stockgroup Interactive Media uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Stockgroup Interactive Media globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Stockgroup Interactive Media has partnered with delivery service companies to distribute its products effectively to consumers.

• Stockgroup Interactive Media has also adopted an omni-channel distribution system.

Promotion

• Stockgroup Interactive Media uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Stockgroup Interactive Media to increase brand awareness.

• Stockgroup Interactive Media takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Stockgroup Interactive Media also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Stockgroup Interactive Media to attract and retain customers.

Value Chain Analysis

Stockgroup Interactive Media can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Stockgroup Interactive Media’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Stockgroup Interactive Media has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Stockgroup Interactive Media are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Stockgroup Interactive Media has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Stockgroup Interactive Media invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Stockgroup Interactive Media to effectively devise and build sales and marketing activities.

• Stockgroup Interactive Media offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Stockgroup Interactive Media has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Stockgroup Interactive Media has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Stockgroup Interactive Media uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Stockgroup Interactive Media has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Stockgroup Interactive Media are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Stockgroup Interactive Media can increase the capacity of its production so it can reach more of the customers in its existing market.

• Stockgroup Interactive Media can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Stockgroup Interactive Media in marketing and sales activities to increase the chances of successful market penetration.

• Stockgroup Interactive Media can design and develop a content that increases customer engagement within a particular marketplace.

• Stockgroup Interactive Media can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Stockgroup Interactive Media to penetrate the market.

• Stockgroup Interactive Media can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Stockgroup Interactive Media can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Stockgroup Interactive Media to mitigate the risk factors, and to gain customer groups of the market.

• Stockgroup Interactive Media can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Stockgroup Interactive Media to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Stockgroup Interactive Media for growth purposes. This will also take into consideration the cultural differences.

• Stockgroup Interactive Media should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Stockgroup Interactive Media.

• Stockgroup Interactive Media should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Stockgroup Interactive Media should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Stockgroup Interactive Media can come up with new improvements and modifications in the existing products to attract the market.

• Stockgroup Interactive Media should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Stockgroup Interactive Media to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Stockgroup Interactive Media can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Stockgroup Interactive Media can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Stockgroup Interactive Media, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Stockgroup Interactive Media can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Stockgroup Interactive Media should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Stockgroup Interactive Media should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Stockgroup Interactive Media should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Stockgroup Interactive Media is less affected by the new emerging competition in the industry.

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