Israeli Wines in China Reaching for New Heights Case Solution

The Harvard Business Review published a case study that primarily focuses on Israeli Wines in China Reaching for New Heights. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Israeli Wines in China Reaching for New Heights has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Israeli Wines in China Reaching for New Heights using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Israeli Wines in China Reaching for New Heights faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Israeli Wines in China Reaching for New Heights to ensure that the company is able to respond to all the changes in the macro-environment. This is because Israeli Wines in China Reaching for New Heights cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Israeli Wines in China Reaching for New Heights will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Israeli Wines in China Reaching for New Heights.

• It is important for Israeli Wines in China Reaching for New Heights to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Israeli Wines in China Reaching for New Heights by impacting imports and exports.

Economic

• Israeli Wines in China Reaching for New Heights can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Israeli Wines in China Reaching for New Heights, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Israeli Wines in China Reaching for New Heights with more investment opportunities.

• The flexibility in the labor market allows Israeli Wines in China Reaching for New Heights to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Israeli Wines in China Reaching for New Heights to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Israeli Wines in China Reaching for New Heights to develop and align communication as well as marketing strategies accordingly.

• Israeli Wines in China Reaching for New Heights has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Israeli Wines in China Reaching for New Heights to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Israeli Wines in China Reaching for New Heights should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Israeli Wines in China Reaching for New Heights to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Israeli Wines in China Reaching for New Heights should adopt eco-friendly products to establish better relationships with the stakeholders.

• Israeli Wines in China Reaching for New Heights can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Israeli Wines in China Reaching for New Heights should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Israeli Wines in China Reaching for New Heights as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Israeli Wines in China Reaching for New Heights can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Israeli Wines in China Reaching for New Heights’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Israeli Wines in China Reaching for New Heights.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Israeli Wines in China Reaching for New Heights can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Israeli Wines in China Reaching for New Heights operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Israeli Wines in China Reaching for New Heights operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Israeli Wines in China Reaching for New Heights to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Israeli Wines in China Reaching for New Heights. The company can also switch suppliers for more reasonable pricing.

• Israeli Wines in China Reaching for New Heights can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Israeli Wines in China Reaching for New Heights industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Israeli Wines in China Reaching for New Heights can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Israeli Wines in China Reaching for New Heights can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Israeli Wines in China Reaching for New Heights operates.

• Expensive substitutes are available in the industry of Israeli Wines in China Reaching for New Heights, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Israeli Wines in China Reaching for New Heights operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Israeli Wines in China Reaching for New Heights operates has highly differentiated products, making it difficult for companies to win each other customers.

• Israeli Wines in China Reaching for New Heights can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Israeli Wines in China Reaching for New Heights can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Israeli Wines in China Reaching for New Heights to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Israeli Wines in China Reaching for New Heights has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Israeli Wines in China Reaching for New Heights to have a high level of customer engagement (Rizaldi, 2015).

• Israeli Wines in China Reaching for New Heights has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Israeli Wines in China Reaching for New Heights has a strong brand image in the market.

• A low-cost structure of Israeli Wines in China Reaching for New Heights has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Israeli Wines in China Reaching for New Heights is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Israeli Wines in China Reaching for New Heights has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Israeli Wines in China Reaching for New Heights on its research and development is comparatively less to other competitors of the market.

• Israeli Wines in China Reaching for New Heights uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Israeli Wines in China Reaching for New Heights operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Israeli Wines in China Reaching for New Heights. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Israeli Wines in China Reaching for New Heights can take it as an opportunity to expand its online presence.

• Israeli Wines in China Reaching for New Heights can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Israeli Wines in China Reaching for New Heights can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Israeli Wines in China Reaching for New Heights to expand its operations in multiple countries.

• Israeli Wines in China Reaching for New Heights can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Israeli Wines in China Reaching for New Heights, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Israeli Wines in China Reaching for New Heights to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Israeli Wines in China Reaching for New Heights.

• There has been constant pressure on Israeli Wines in China Reaching for New Heights to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Israeli Wines in China Reaching for New Heights.

VRIO Analysis

Israeli Wines in China Reaching for New Heights uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Israeli Wines in China Reaching for New Heights has a strong brand image and engages in corporate social responsibility.

• Israeli Wines in China Reaching for New Heights has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Israeli Wines in China Reaching for New Heights is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Israeli Wines in China Reaching for New Heights focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Israeli Wines in China Reaching for New Heights has been able to penetrate the market through its ability to raise large funds.

Rare

• Israeli Wines in China Reaching for New Heights operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Israeli Wines in China Reaching for New Heights has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Israeli Wines in China Reaching for New Heights has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Israeli Wines in China Reaching for New Heights is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Israeli Wines in China Reaching for New Heights is its high-quality products. These products have allowed consumers to make repeat purchases.

• Israeli Wines in China Reaching for New Heights operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Israeli Wines in China Reaching for New Heights to attract more customers.

• Israeli Wines in China Reaching for New Heights has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Israeli Wines in China Reaching for New Heights maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Israeli Wines in China Reaching for New Heights to explore more product development opportunities.

• Israeli Wines in China Reaching for New Heights is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Israeli Wines in China Reaching for New Heights that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Israeli Wines in China Reaching for New Heights to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Israeli Wines in China Reaching for New Heights to formulate effective strategies to achieve the company objectives.

Product

• Israeli Wines in China Reaching for New Heights has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Israeli Wines in China Reaching for New Heights to its customers. These distinctive products are not easily available at competitors.

• The products of Israeli Wines in China Reaching for New Heights are of higher quality, and thus, customers pay more prices for these products.

• Israeli Wines in China Reaching for New Heights designs products with traditional designs giving customers more product variety.

• Israeli Wines in China Reaching for New Heights offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Israeli Wines in China Reaching for New Heights to its customers.

Price

• Israeli Wines in China Reaching for New Heights follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Israeli Wines in China Reaching for New Heights for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Israeli Wines in China Reaching for New Heights to its customers.

Place

• Israeli Wines in China Reaching for New Heights uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Israeli Wines in China Reaching for New Heights globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Israeli Wines in China Reaching for New Heights has partnered with delivery service companies to distribute its products effectively to consumers.

• Israeli Wines in China Reaching for New Heights has also adopted an omni-channel distribution system.

Promotion

• Israeli Wines in China Reaching for New Heights uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Israeli Wines in China Reaching for New Heights to increase brand awareness.

• Israeli Wines in China Reaching for New Heights takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Israeli Wines in China Reaching for New Heights also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Israeli Wines in China Reaching for New Heights to attract and retain customers.

Value Chain Analysis

Israeli Wines in China Reaching for New Heights can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Israeli Wines in China Reaching for New Heights’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Israeli Wines in China Reaching for New Heights has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Israeli Wines in China Reaching for New Heights are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Israeli Wines in China Reaching for New Heights has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Israeli Wines in China Reaching for New Heights invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Israeli Wines in China Reaching for New Heights to effectively devise and build sales and marketing activities.

• Israeli Wines in China Reaching for New Heights offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Israeli Wines in China Reaching for New Heights has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Israeli Wines in China Reaching for New Heights has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Israeli Wines in China Reaching for New Heights uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Israeli Wines in China Reaching for New Heights has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Israeli Wines in China Reaching for New Heights are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Israeli Wines in China Reaching for New Heights can increase the capacity of its production so it can reach more of the customers in its existing market.

• Israeli Wines in China Reaching for New Heights can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Israeli Wines in China Reaching for New Heights in marketing and sales activities to increase the chances of successful market penetration.

• Israeli Wines in China Reaching for New Heights can design and develop a content that increases customer engagement within a particular marketplace.

• Israeli Wines in China Reaching for New Heights can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Israeli Wines in China Reaching for New Heights to penetrate the market.

• Israeli Wines in China Reaching for New Heights can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Israeli Wines in China Reaching for New Heights can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Israeli Wines in China Reaching for New Heights to mitigate the risk factors, and to gain customer groups of the market.

• Israeli Wines in China Reaching for New Heights can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Israeli Wines in China Reaching for New Heights to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Israeli Wines in China Reaching for New Heights for growth purposes. This will also take into consideration the cultural differences.

• Israeli Wines in China Reaching for New Heights should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Israeli Wines in China Reaching for New Heights.

• Israeli Wines in China Reaching for New Heights should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Israeli Wines in China Reaching for New Heights should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Israeli Wines in China Reaching for New Heights can come up with new improvements and modifications in the existing products to attract the market.

• Israeli Wines in China Reaching for New Heights should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Israeli Wines in China Reaching for New Heights to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Israeli Wines in China Reaching for New Heights can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Israeli Wines in China Reaching for New Heights can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Israeli Wines in China Reaching for New Heights, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Israeli Wines in China Reaching for New Heights can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Israeli Wines in China Reaching for New Heights should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Israeli Wines in China Reaching for New Heights should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Israeli Wines in China Reaching for New Heights should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Israeli Wines in China Reaching for New Heights is less affected by the new emerging competition in the industry.

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