Abelli and Saviotti at Banca Commerciale Italiana A Case Solution

The Harvard Business Review published a case study that primarily focuses on Abelli and Saviotti at Banca Commerciale Italiana A. The following case solution has been designed to give the reader an overview about the business world along with a clear understanding of its growth dynamics. Recently, Abelli and Saviotti at Banca Commerciale Italiana A has been subjected to strategic as well as managerial problems that require immediate attention so that they can be resolved to allow future growth, expansion, and competitive edge within the marketplace. This case study solution is being written to provide a strategic solution to Abelli and Saviotti at Banca Commerciale Italiana A using various appropriate tools and frameworks. Harvard Business Review’s case studies involve a central problem that is faced by a particular company. The problem identified involves strategic and managerial implications for the company. Therefore, it is important for readers to critically identify the problem Abelli and Saviotti at Banca Commerciale Italiana A faces. Moreover, it is also essential to highlight the key stakeholders that are impacted and influenced by the problem identified.

External Environmental Analysis

The external environment holds significant importance for Abelli and Saviotti at Banca Commerciale Italiana A to ensure that the company is able to respond to all the changes in the macro-environment. This is because Abelli and Saviotti at Banca Commerciale Italiana A cannot control the factors and thus can directly influence the company's operations (Indris & Primiana, 2015). The external environment of Abelli and Saviotti at Banca Commerciale Italiana A will be assessed using PESTLE Analysis.

Political

• A stable political environment provides a favorable market growth trend for Abelli and Saviotti at Banca Commerciale Italiana A.

• It is important for Abelli and Saviotti at Banca Commerciale Italiana A to analyze the pressure groups, and social environment activists. The company can make close collaborations with these groups to achieve company goals (Wang, Wang, & Shi, 2022).

• High restrictions on trade and high levels of taxes can contribute to the complex business environment for Abelli and Saviotti at Banca Commerciale Italiana A by impacting imports and exports.

Economic

• Abelli and Saviotti at Banca Commerciale Italiana A can benefit from wide-range opportunities in business growth by operating in developing economies (Munro, 2017).

• High GDP can determine the long-term growth strategies of Abelli and Saviotti at Banca Commerciale Italiana A, signaling the ability of consumers to spend on more products.

• Higher rates of interests can provide Abelli and Saviotti at Banca Commerciale Italiana A with more investment opportunities.

• The flexibility in the labor market allows Abelli and Saviotti at Banca Commerciale Italiana A to take advantage of higher workforce productivity.

Social

• The selection of appropriate demographic segments has allowed Abelli and Saviotti at Banca Commerciale Italiana A to select the right segments of the market that have high growth potential.

• The research on gender roles has helped Abelli and Saviotti at Banca Commerciale Italiana A to develop and align communication as well as marketing strategies accordingly.

• Abelli and Saviotti at Banca Commerciale Italiana A has been successful in understanding the norms and cultures of different countries by developing local teams and partnerships (Hueske, Endrikat, & Guenther, 2015).

Technological

• The adoption of innovative marketing techniques that involves communication technologies has allowed Abelli and Saviotti at Banca Commerciale Italiana A to collaborate successfully with consumers.

• The company has stayed ahead in the market, and can significantly increase its market share by placing its major focus on emerging technologies (Akpoviroro & Owotutu, 2018).

• Abelli and Saviotti at Banca Commerciale Italiana A should maximize its profits by investing in disruptive technologies.

Environmental

• It is crucial for Abelli and Saviotti at Banca Commerciale Italiana A to adopt effective waste management practices to reduce environmental pollution (J. K, W. J, & D., 2016).

• Abelli and Saviotti at Banca Commerciale Italiana A should adopt eco-friendly products to establish better relationships with the stakeholders.

• Abelli and Saviotti at Banca Commerciale Italiana A can take advantage of subsidies offered in renewable technologies to achieve the long-term goal of sustainability.

Legal

• Abelli and Saviotti at Banca Commerciale Italiana A should follow proper laws concerning employee health and safety, and anti-discrimination laws to effectively develop HRM.

• Consumer protection laws are also important for Abelli and Saviotti at Banca Commerciale Italiana A as it involves the consumer protection from fraudulent marketing (S. Samusenko, S. Plaskova, & A. Prodanova, 2020).

• Abelli and Saviotti at Banca Commerciale Italiana A can gain a competitive advantage, and can position itself strongly in the market by protecting intellectual property laws.

Porter’s Five Forces Analysis

Threat of New Entrants

• It is difficult to achieve economies of scale in Abelli and Saviotti at Banca Commerciale Italiana A’s industry, making it a weaker force for new entrants.

• There are high capital requirements in the industry. This makes it difficult for new businesses to set up their companies, and compete against Abelli and Saviotti at Banca Commerciale Italiana A.

• The industry has a strong product differentiation, and heavy investment is needed for customer acquisition. Thus, Abelli and Saviotti at Banca Commerciale Italiana A can focus on innovation to differentiate itself from its competitors (H. Th. Bruijl, 2018).

• There are strict legal requirements to join the industry in which Abelli and Saviotti at Banca Commerciale Italiana A operates, making it difficult for new entrants to enter the market.

Bargaining Power of Suppliers

• The bargaining power of suppliers in the industry is weak.

• Abelli and Saviotti at Banca Commerciale Italiana A operates in an industry with a higher number of suppliers. This means that suppliers do not have much control over their prices.

• Standardized products that have low switching costs are provided by suppliers allowing buyers like Abelli and Saviotti at Banca Commerciale Italiana A to easily switch their suppliers (Fabbri & F.Klapper, 2016).

• Raw materials can be purchased at lower prices by Abelli and Saviotti at Banca Commerciale Italiana A. The company can also switch suppliers for more reasonable pricing.

• Abelli and Saviotti at Banca Commerciale Italiana A can benefit from a variety of suppliers as it can have multiple suppliers for its various geographical areas (Cho, Ke, & Han, 2019).

Bargaining Power of Buyers

• The bargaining power of buyers in the Abelli and Saviotti at Banca Commerciale Italiana A industry is weak.

• There is a high product differentiation in the industry, making it difficult for buyers to switch to alternative firms.

• Abelli and Saviotti at Banca Commerciale Italiana A can come with differentiated and innovative products to attract more buyers of the industry (Zhao, Zuo, & Wu, 2016).

• Buyers of this industry has low incomes. This means they prefer to purchase items at lower prices, making them more price sensitive. Organizations like Abelli and Saviotti at Banca Commerciale Italiana A can offer lower prices to attract customers.

Threat of Substitute Products or Services

• There are few substitute products available in the industry in which Abelli and Saviotti at Banca Commerciale Italiana A operates.

• Expensive substitutes are available in the industry of Abelli and Saviotti at Banca Commerciale Italiana A, making it difficult for buyers to switch to those substitutes (Aithal, 2016).

Rivalry Among Existing Firms

• The rivalry among existing firms is moderate to weak.

• There are few competitors in the industry in which Abelli and Saviotti at Banca Commerciale Italiana A operates.

• A large market share is enjoyed by fewer firms in the industry. This means that more competitive actions will be made to become leaders in the market (Seema, 2016).

• The industry in which Abelli and Saviotti at Banca Commerciale Italiana A operates has highly differentiated products, making it difficult for companies to win each other customers.

• Abelli and Saviotti at Banca Commerciale Italiana A can focus on making more differentiated products to gain a strong competitive edge in the market (Zhao, Zuo, & Wu, 2016).

Internal Environmental Analysis

Abelli and Saviotti at Banca Commerciale Italiana A can use internal environmental analysis to identify and evaluate the competitive positioning of a company in the business environment. This involves conducting a SWOT Analysis that can help Abelli and Saviotti at Banca Commerciale Italiana A to identify the company’s internal strengths, weaknesses, opportunities, and threats (Halmaghi, Iancue, & Băcilă, 2017).

SWOT Analysis

Strengths

• Abelli and Saviotti at Banca Commerciale Italiana A has a strong distribution network that has allowed it to make its products available to large customers within the given timeframe.

• A strong presence on social media platforms has allowed Abelli and Saviotti at Banca Commerciale Italiana A to have a high level of customer engagement (Rizaldi, 2015).

• Abelli and Saviotti at Banca Commerciale Italiana A has been successful in building a large product portfolio, so unique and distinctive products can be offered to consumers.

• Abelli and Saviotti at Banca Commerciale Italiana A has a strong brand image in the market.

• A low-cost structure of Abelli and Saviotti at Banca Commerciale Italiana A has allowed it to manufacture products at lower costs, so they become affordable for consumers to purchase.

• The financial position of Abelli and Saviotti at Banca Commerciale Italiana A is strong as the company has generated higher profits over the past years (Phadermrod, M.Crowder, & B.Wills, 2019).

• Abelli and Saviotti at Banca Commerciale Italiana A has invested in the training and development of its employees to keep them motivates, leading to higher efficiency and productivity.

Weaknesses

• The expenditure of Abelli and Saviotti at Banca Commerciale Italiana A on its research and development is comparatively less to other competitors of the market.

• Abelli and Saviotti at Banca Commerciale Italiana A uses a centralized decision-making process that takes time and reduces operational efficiency (Ahmadi, Dileepan, & K. Wheatley, 2016).

• There are high rental costs because Abelli and Saviotti at Banca Commerciale Italiana A operates on more of the rental properties rather than purchasing them.

• There is no workforce diversification in Abelli and Saviotti at Banca Commerciale Italiana A. This makes it difficult for the employees to adjust with the different workers who belong to different backgrounds.

Opportunities

• Since the online shopping has increased significantly, Abelli and Saviotti at Banca Commerciale Italiana A can take it as an opportunity to expand its online presence.

• Abelli and Saviotti at Banca Commerciale Italiana A can make use of social media platforms to market its products, with more customers interactions.

• Due to more technological developments, Abelli and Saviotti at Banca Commerciale Italiana A can make its operations more automated so that overall company costs can be reduced (Ahmadi, Dileepan, & K. Wheatley, 2016).

• Globalization provides an opportunity to Abelli and Saviotti at Banca Commerciale Italiana A to expand its operations in multiple countries.

• Abelli and Saviotti at Banca Commerciale Italiana A can enter in a niche market and sell distinctive products to gain a competitive advantage.

• The increase in the demand of environmentally friendly goods, Abelli and Saviotti at Banca Commerciale Italiana A, can place its major focus on making such products (E.Quezada, A.Reinao, & I.Palominos, 2019).

Threats

• In recent times, there has been an increase in the bargaining power of suppliers, making it difficult for Abelli and Saviotti at Banca Commerciale Italiana A to buy raw materials at lower costs.

• Numerous players are entering the industry, posing a major threat to Abelli and Saviotti at Banca Commerciale Italiana A.

• There has been constant pressure on Abelli and Saviotti at Banca Commerciale Italiana A to conduct frequent research to understand the changing customer tastes and preferences (Kolbina, 2015).

• Technological advancements require workforce training. This adds to the costs of Abelli and Saviotti at Banca Commerciale Italiana A.

VRIO Analysis

Abelli and Saviotti at Banca Commerciale Italiana A uses VRIO Analysis to assess and evaluate the company resources to determine the competitiveness, and strategic advantage.

Valuable

• Abelli and Saviotti at Banca Commerciale Italiana A has a strong brand image and engages in corporate social responsibility.

• Abelli and Saviotti at Banca Commerciale Italiana A has a high brand recognition because of the quality of products it offers to its customers (Ariyani & Daryanto, 2018).

• The distribution system of Abelli and Saviotti at Banca Commerciale Italiana A is valued all round the world. The company has been able to successfully establish strong relationships with its suppliers.

• Abelli and Saviotti at Banca Commerciale Italiana A focuses on continuous innovation in its business. The company has expanded this innovation in its multiple functional areas.

• There are potential growth opportunities in the market, and Abelli and Saviotti at Banca Commerciale Italiana A has been able to penetrate the market through its ability to raise large funds.

Rare

• Abelli and Saviotti at Banca Commerciale Italiana A operates globally. This global presence has allowed the company to increase its customer base (Miethlich & G. Oldenburg, 2019).

• Abelli and Saviotti at Banca Commerciale Italiana A has an organizational culture that promotes more teamwork, innovation, and creativity among its employees, that leads to a competitive advantage.

• Since Abelli and Saviotti at Banca Commerciale Italiana A has a global presence, it allows the company to easily adapt to different cultures, norms and values.

• The risk-taking ability of Abelli and Saviotti at Banca Commerciale Italiana A is strong. This provides more opportunities to the company to penetrate different markets.

Inimitable

• The inimitable resource for Abelli and Saviotti at Banca Commerciale Italiana A is its high-quality products. These products have allowed consumers to make repeat purchases.

• Abelli and Saviotti at Banca Commerciale Italiana A operates through multiple locations of stores in different companies, allowing easy access to products.

• Strong marketing communications have been used by Abelli and Saviotti at Banca Commerciale Italiana A to attract more customers.

• Abelli and Saviotti at Banca Commerciale Italiana A has been using integrated technology that has allowed it to offer competitive pricing to its customers (Ariwibowo, Saputro, & Haryanto, 2021).

• Abelli and Saviotti at Banca Commerciale Italiana A maintains an excellent customer service that has enabled it to have a high brand engagement.

Organization

• Strong financial position has allowed Abelli and Saviotti at Banca Commerciale Italiana A to explore more product development opportunities.

• Abelli and Saviotti at Banca Commerciale Italiana A is successfully maintaining the efficiency and effectiveness of its business operations with the help of more integrated and advanced technology.

• Employees are given both in-house and off-the-job training opportunities by Abelli and Saviotti at Banca Commerciale Italiana A that allow more skills development (Adnan, Abdulhamid, & Sohail, 2018).

• The strong value chain and distribution network has enabled Abelli and Saviotti at Banca Commerciale Italiana A to increase its revenue through the sale of its products.

Marketing Mix

Marketing Mix is needed by Abelli and Saviotti at Banca Commerciale Italiana A to formulate effective strategies to achieve the company objectives.

Product

• Abelli and Saviotti at Banca Commerciale Italiana A has five product categories. Each of these categories has a product line that involves more variety of products (Išoraitė, 2016).

• Highly differentiated products are offered by Abelli and Saviotti at Banca Commerciale Italiana A to its customers. These distinctive products are not easily available at competitors.

• The products of Abelli and Saviotti at Banca Commerciale Italiana A are of higher quality, and thus, customers pay more prices for these products.

• Abelli and Saviotti at Banca Commerciale Italiana A designs products with traditional designs giving customers more product variety.

• Abelli and Saviotti at Banca Commerciale Italiana A offers multiple sizes for its every product to make it easy for its customers to select the right product.

• Warranty and same-day delivery option if also provided by Abelli and Saviotti at Banca Commerciale Italiana A to its customers.

Price

• Abelli and Saviotti at Banca Commerciale Italiana A follows a competitive pricing strategy.

• To attract more customers, bundle pricing has also been used by the company.

• Little higher prices are charged for products that are sold online because of the delivery costs (Thabit & Raewf, 2018).

• Optional product pricing strategy is also adopted by Abelli and Saviotti at Banca Commerciale Italiana A for some of its products, such as a base product is offered for a certain price, and there are separate prices for its accessories.

• Regular promotional prices are also offered by Abelli and Saviotti at Banca Commerciale Italiana A to its customers.

Place

• Abelli and Saviotti at Banca Commerciale Italiana A uses two channels for its product distribution. This includes online selling and through own stores.

• There are more than multiple stores owned by Abelli and Saviotti at Banca Commerciale Italiana A globally. This ensures easy product availability to customers (Pogorelova, Yakhneeva, & Agafonova, 2016).

• Abelli and Saviotti at Banca Commerciale Italiana A has partnered with delivery service companies to distribute its products effectively to consumers.

• Abelli and Saviotti at Banca Commerciale Italiana A has also adopted an omni-channel distribution system.

Promotion

• Abelli and Saviotti at Banca Commerciale Italiana A uses a traditional promotional strategy that involves TV advertisements (Fan, Y.K.Lau, & Zhao, 2015).

• Social media advertisements are also adopted by Abelli and Saviotti at Banca Commerciale Italiana A to increase brand awareness.

• Abelli and Saviotti at Banca Commerciale Italiana A takes part in various events and exhibitions as a way of promoting its products.

• Large sales force is used to provide the customers with a more personal experience.

• Abelli and Saviotti at Banca Commerciale Italiana A also makes use of influencer marketing to increase the demand for its products.

• Regular content and deals are posted on the social media pages of Abelli and Saviotti at Banca Commerciale Italiana A to attract and retain customers.

Value Chain Analysis

Abelli and Saviotti at Banca Commerciale Italiana A can use Value Chain Analysis to identify and assess inter-relationships as well as interdependencies.

Primary Activities

• Abelli and Saviotti at Banca Commerciale Italiana A’s primary activities involves the production and selling of products to the final consumers (Mintz, J.Gilbride, & Lenk, 2021).

• Abelli and Saviotti at Banca Commerciale Italiana A has a strong relationship with the suppliers. This ensures that the product is received, stored, and distributed in a timely manner.

• Operational activities of Abelli and Saviotti at Banca Commerciale Italiana A are effectively aligned.

• For inbound logistics, after the arrival of raw material, the company processes it to manufacture the final product (Hasan, Nekmahmud, & Yajuan, 2019).

• In terms of outbound logistics, Abelli and Saviotti at Banca Commerciale Italiana A has been able to set up optimal costs as well as efficient delivery processes to deliver the product on time.

• Abelli and Saviotti at Banca Commerciale Italiana A invests in its sales and marketing activities to build relationships with customers.

• Marketing funnel approach is used by Abelli and Saviotti at Banca Commerciale Italiana A to effectively devise and build sales and marketing activities.

• Abelli and Saviotti at Banca Commerciale Italiana A offers both pre-sale and post-sales services to its customers.

Secondary Activities

• Abelli and Saviotti at Banca Commerciale Italiana A has an effective infrastructure that has allowed the company to successfully optimize its value chain.

• The competitive pressure in terms of employee skill development, motivation, and commitment is reduced as Abelli and Saviotti at Banca Commerciale Italiana A has developed a strong HRM (Linkov, Carluccio, Pritchard, & Bhreasail, 2020).

• Abelli and Saviotti at Banca Commerciale Italiana A uses a cost minimization approach to reduce its costs by analyzing the costs associated with training and hiring the employees.

• Abelli and Saviotti at Banca Commerciale Italiana A has been using integrated technology in its value chain activities. This includes technological customer support, research and data analytics concerning product design, and automated software.

• The procurement activities of Abelli and Saviotti at Banca Commerciale Italiana A are effectively optimized with its inbound, outbound, and operational activities (Maheswari, Yudoko, & Adhiutama, 2019).

Market Penetration Strategies

• Abelli and Saviotti at Banca Commerciale Italiana A can increase the capacity of its production so it can reach more of the customers in its existing market.

• Abelli and Saviotti at Banca Commerciale Italiana A can focus on controlling the overhead costs so that it can offer competitive pricing that can attract customers of the market (Dawes, 2018).

• Investments can be made by Abelli and Saviotti at Banca Commerciale Italiana A in marketing and sales activities to increase the chances of successful market penetration.

• Abelli and Saviotti at Banca Commerciale Italiana A can design and develop a content that increases customer engagement within a particular marketplace.

• Abelli and Saviotti at Banca Commerciale Italiana A can assess and identify more enhanced distribution networks (Radpour, Mondal, & Kumar, 2017).

• Improved distribution systems and supply chains can improve the product accessibility for the customers, making it easier for Abelli and Saviotti at Banca Commerciale Italiana A to penetrate the market.

• Abelli and Saviotti at Banca Commerciale Italiana A can adopt price cuts in its products to compete in the market. This will give a company a competitive edge over its competitors.

• Abelli and Saviotti at Banca Commerciale Italiana A can plan strategies where it can focus on acquiring the leading players of the market. Such acquisitions will give the company an opportunity to reach more customer segments.

• Strategic partnerships and joint ventures agreements can be signed by Abelli and Saviotti at Banca Commerciale Italiana A to mitigate the risk factors, and to gain customer groups of the market.

• Abelli and Saviotti at Banca Commerciale Italiana A can come up with new and innovative features in its already existing product for the market (Daouda, Barth, & T. M. Ingenbleek, 2019).

Market Development Strategies

• It is important for Abelli and Saviotti at Banca Commerciale Italiana A to invest in the research and development department so potential markets can be identified (Hilman, Bohari, & Abdullah, 2018).

• Regional expansion strategy can be used by Abelli and Saviotti at Banca Commerciale Italiana A for growth purposes. This will also take into consideration the cultural differences.

• Abelli and Saviotti at Banca Commerciale Italiana A should also consider to expand its business operations in the international market. This will allow access to a larger customer base.

• New customer groups and segments should be explored by Abelli and Saviotti at Banca Commerciale Italiana A.

• Abelli and Saviotti at Banca Commerciale Italiana A should also invest in brand-building activities as it will give an opportunity to reach more potential customers (C. Koks & M. Kilika, 2016).

• Abelli and Saviotti at Banca Commerciale Italiana A should consider the market education in terms of its product. The company can significantly increase its sales by giving product awareness to new segments.

Product Development Strategies

• Abelli and Saviotti at Banca Commerciale Italiana A can come up with new improvements and modifications in the existing products to attract the market.

• Abelli and Saviotti at Banca Commerciale Italiana A should undergo the NPD process, so the company is able to assess and identify new points for its customers.

• Regular investments in the research and development will help Abelli and Saviotti at Banca Commerciale Italiana A to develop something new and innovative that can give a competitive advantage (Kalogiannidis & Mavratzas, 2020).

• Abelli and Saviotti at Banca Commerciale Italiana A can develop new products by getting into more strategic partnerships.

Diversification Strategies

• Abelli and Saviotti at Banca Commerciale Italiana A can adopt vertical diversification to develop business. This can be done by adding more products to the existing portfolio (Kalogiannidis & Mavratzas, 2020).

• Horizontal integration can also be adopted by Abelli and Saviotti at Banca Commerciale Italiana A, where the company can enter into a completely new product development phase that does not exist in the current product line.

• Abelli and Saviotti at Banca Commerciale Italiana A can also consider to conglomerate by starting a different business.

Conclusion

Based on all the models and frameworks discussed above, it is concluded that Abelli and Saviotti at Banca Commerciale Italiana A should focus on widening the existing product portfolio. Moreover, the psychological pricing strategy can be adopted. Abelli and Saviotti at Banca Commerciale Italiana A should also maintain close relationships with its suppliers to benefit from lower prices. Similarly, Abelli and Saviotti at Banca Commerciale Italiana A should develop more integrated outbound logistics for its perishable items. It is also important to continue producing quality and innovative products, so Abelli and Saviotti at Banca Commerciale Italiana A is less affected by the new emerging competition in the industry.

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