VRIO Analysis of Vertu Nokia s Luxury Mobile Phone for the Urban Rich

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich is exposed to, as well as has ownership of different resources. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich uses these resources for meeting its goals, as well as for developing and expanding different growth opportunities. The VRIO analysis is used by the Vertu Nokia s Luxury Mobile Phone for the Urban Rich for assessing and evaluating these resources to help leadership and management to identify different strengths and weaknesses, and work towards using the same to enhance the business standing and proposition (Knott, 2015).

VRIO importance

More importantly, the VRIO analysis is used by the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to evaluate and identify the different competitive advantages that different resources can offer. In doing so, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is able to identify resources that offer a long-term sustainable competitive advantage, and work towards building the same for increased opportunities (Chatzoglou, Chatzoudes, Sarigiannidis, & Theriou, 2018). Vertu Nokia s Luxury Mobile Phone for the Urban Rich VRIO analysis is a strategic tool that allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to identify resources that offer a temporary competitive advantage – allowing the company to strategize tactics to then turn these into factors of long-term competitiveness.

The VRIO analysis largely assesses resources as being Valuable, rare, inimitable, and organized.

Valuable

Resources are valuable if they allow the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to enhance its efficiency and effectiveness through facilitating strategy implementation and realization. Moreover, resources are also valuable if they allow the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to successfully manage the threats it is exposed to, and capitalize on different opportunities through helping build internal strengths, and manage weaknesses appropriately (Lasserre, 2017). Some examples of valuable resources for Vertu Nokia s Luxury Mobile Phone for the Urban Rich include the following:

Strong global presence

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has a presence across various international locations and countries. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has expanded its manufacturing operations across different countries in Asia and Europe. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich uses these manufacturing sites as central supply locations and hubs for different regions as well (Abratt & Bendixen, 2018).

Branch network

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has a strong branch and store network across different regions in various international locations – including the UK, USA, China, and Australia, and across Europe. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has developed its store network in locations that offer the company high visibility, and promise a high customer footfall (Baines, Fill, & Rosengren, 2017).

Supply chain management

Owing to the global presence, and international operations, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich also has an internally managed supply chain network. The supply chain network ensures consistently high quality, and timely manufacture and delivery of the products offered by the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to retailers, distributors, as well as end consumers (Chernev, 2018).

Risk management

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has developed an internal means and system for identifying, managing, and mitigating environmental risks and threats. These risks include fluctuation in prices of raw materials, as well as political instability in regions where it operates. The internal risk management system for Vertu Nokia s Luxury Mobile Phone for the Urban Rich comprises of continuous observation of the environment, and development of proactive strategies, as well as training of its personnel for responding to the same (Deepak & Jeyakumar, 2019).

Technological advancement

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich makes use of technological advancement for achieving economies of scale. The presence across various global locations has allowed the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to develop a seamless technological infrastructure for knowledge sharing. Vertu Nokia s Luxury Mobile Phone for the Urban Rich is also able to implement processes of improvement internally (Iacobucci, 2021).

Use of AI

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich also makes use of AI for improving internal efficiencies and processes as well as for improving the consumer experience. The use of AI internally has allowed the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to reduce the error rates, and improve logistic management, for example.

User experience

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich focuses on enhancing the user experience for maintaining loyalty. The use of AI especially has allowed the company to improve the user experience through providing 24/7 customer support, as well as developing relevant purchase prompts for consumers based on their browsing histories (Sahaf, 2019).

Customer service

The customer service offered by Vertu Nokia s Luxury Mobile Phone for the Urban Rich is an important and valuable resource that helps the company differentiate its offerings from that of the competition. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich offers 24/7 online support to consumers, and has a team of trained personnel for providing customer services on physical locations (Gillespie & Swan, 2021).

Research and development

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich makes a substantial investment in research and development. The research and development allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to stay updated with the market and consumer trends – thereby allowing the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to tailor its offerings and marketing efforts accordingly. The research and development also allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to improve its production processes, and improve efficiency levels continuously (Grewal & Levy, 2021).

Product offering

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich focuses on maintaining consistent quality for its product offerings. Moreover, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich also ensures that the product offerings meet the consumer needs and demands. For this purpose, it engages in the localization of its product offerings across different regions and locations (Abratt & Bendixen, 2018).

Financial resources

The financial resources and capability at the Vertu Nokia s Luxury Mobile Phone for the Urban Rich allows minimum dependence on debt. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has a higher dependence on equity for expansion and development purposes. This ensures lower vulnerability of the company, and gives the Vertu Nokia s Luxury Mobile Phone for the Urban Rich increased freedom and independence for pursuing business objectives and goals (Groucutt & Hopkins, 2015).

Marketing activities

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich engages in marketing activities for appealing to its target audience across different countries and regions. The marketing communication is tailored to take into account different cultural considerations across these locations and regions. Moreover, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich ensures to appeal to the functional as well as emotional fronts of the consumers - using insights from its research and development activities (Kotler & Keller, 2021).

Rare

Rare resources for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich are those which are not easily and readily available for the competing players. These resources are rare for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich because of the firm’s unique position and access to the resources – which is otherwise difficult and challenging to acquire. This makes rare resources cost-intensive for other organizations (Phillips & Moutinho, 2018).

Manufacturing and distribution licenses

Vertu Nokia s Luxury Mobile Phone for the Urban Rich has gained special licensing permissions for manufacturing and distribution in various regions ad countries – some of which are more remote and stringent towards international firms. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has been able to do so based on its strong team of lawyers and policy interpreters, as well as because of the goodwill it has developed over the years (Kotler & Keller, 2021).

Access to raw materials

Vertu Nokia s Luxury Mobile Phone for the Urban Rich has access to different raw materials that support its quality maintenance of product offerings. The access to raw materials for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is largely based on the company’s unique position and its investments in research and development. Both of these have allowed the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to substantially develop its capabilities (Buchanan & Huczynski, 2019).

Equipment

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has access to world-class equipment. This equipment and technology is not readily and easily available to its competing players. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has access to this equipment for increasing efficiency, and improving economies of scale based on its vast operations, and partnerships with various regional governments (McShane & Glinow, 2017).

Intellectual property

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has multiple policies regarding intellectual property, and thoroughly implements policies and regulations regarding the same internally. In addition, the company also follows external regulations for intellectual property protection. This allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to sustain its creativity and successfully continue to experiment with new product ideas (Chernev, 2018).

Patents

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has different patents registered under its name. This is done by the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to safeguard its innovative capacities, and maintain regulated intellectual property rights. This helps the Vertu Nokia s Luxury Mobile Phone for the Urban Rich stay ahead of the competition, and secure new technology and ideas to maintain the first mover, and unique competitive advantage over other players (Wunder, 2019).

Sustainable manufacturing

Based on its unique environment for development and innovation, as well as because of its engagement with advanced technology and equipment, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich has developed processes for successful sustainable manufacturing. This resource allows the company to appeal to green consumers, and at the same time, maintain higher internal efficiencies and profitability (Tonelli & Cristoni, 2018).

Eco-packaging

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich is also successfully engaging with, and producing eco-based packaging. This resource is important for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich, and allows it to improve its processes as well as brand perception. Competing players do not have access to the needed intellectual property, ideas, or machines to successfully, and efficiently apply this to their internal business processes and offerings (Tonelli & Cristoni, 2018).

Inimitable

Inimitable resources for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich are those which are hard and costly to copy and imitate by other players, and competitive rivals in the industry. Inimitable resources offer a long-term competitive advantage to Vertu Nokia s Luxury Mobile Phone for the Urban Rich. Vertu Nokia s Luxury Mobile Phone for the Urban Rich has different resources that are hard to imitate, or are perfectly inimitable largely because of factors of historical context; and unique historical conditions; causal ambiguity, and/or social complexity (Stead & Stead, 2014).

For Vertu Nokia s Luxury Mobile Phone for the Urban Rich, a number of resources are inimitable because of their uniqueness to the company itself. These include:

Organizational culture

The organizational culture is unique to the Vertu Nokia s Luxury Mobile Phone for the Urban Rich – developed through the Vertu Nokia s Luxury Mobile Phone for the Urban Rich’s core values and beliefs, as well as its structure and managing style. The culture of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich leads to improved employee performance, and facilitates organizational success (Abbas, 2017).

HRM policies and activities

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has also built a strong HRM department internally which supports the business, and its strategies. This support is extended through various HRM functions such as hiring, and training activities and opportunities. These activities are aligned with the business goals and strategic direction for ensuring high organizational performance, and the right talent match for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich (Mariappanadar, 2019).

Compensation Framework

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich also has a unique compensation system to support internal activities and functions. The compensation system is rooted in employee motivation and needs. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich invests in understanding the needs of the employees, and then designs rewards accordingly- linking them with the job responsibilities and tasks (Mariappanadar, 2019; DuBrin, 2013).

Brand equity

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has developed strong brand equity over time. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has successfully, and continually delivered on its brand promise by providing high quality offerings. This has allowed the buildup of consumer trust as well as positive brand perception leading to higher brand equity for Vertu Nokia s Luxury Mobile Phone for the Urban Rich (Kotler & Keller, 2021).

Brand loyalty

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has a high brand loyalty. Based on its offerings, quick customer service, and after-sales service, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich has developed a high brand loyalty amongst customers. These customers conduct repeat purchases of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich’s offerings and products because of higher satisfaction levels (Baines, Fill, & Rosengren, 2017).

Brand awareness

The marketing activities of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich are carefully tailored and targeted, and based on the emotional appeal that the company provides in its offerings to the customers. This in turn leads to a positive buzz. The viral buzz, as well as positive marketing efforts, have led to high brand awareness for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich amongst not only its own target customers, but also amongst secondary groups (Sahaf, 2019).

Goodwill

Vertu Nokia s Luxury Mobile Phone for the Urban Rich has continually delivered on its promise, and has thus developed a positive brand perception. As a result of this, the Vertu Nokia s Luxury Mobile Phone for the Urban Rich has built positive goodwill over the years. This goodwill allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to confidently launch new products in the market that consumers readily accept and consume (Grewal & Levy, 2021).

Innovation

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich continually engages in innovation and creativity as well. The company has a team for business development that engages in the process of new product design and development. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich also invests in the creative development of its employees for facilitating and encouraging new idea generation, and emphasizes on employee empowerment for the same purpose (McShane & Glinow, 2017).

Organizational leadership

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich has a supportive leadership. The leadership style at Vertu Nokia s Luxury Mobile Phone for the Urban Rich is participative which encourages discussion, and creates trust and a positive work environment. In addition, the leadership at Vertu Nokia s Luxury Mobile Phone for the Urban Rich is transparent and accessible, and works closely to improve and build the organizational culture through promoting core beliefs and values (Schein, 2010).

Employee commitment

The employees at the Vertu Nokia s Luxury Mobile Phone for the Urban Rich display high levels of job satisfaction. This is because the Vertu Nokia s Luxury Mobile Phone for the Urban Rich continually engages the employees with challenging tasks, trainings for personal and professional development, as well as motivational work responsibilities and teamwork. This results in increased levels of job satisfaction amongst employees of Vertu Nokia s Luxury Mobile Phone for the Urban Rich, leading in turn to high levels of employee commitment (Mariappanadar, 2019).

Branding activities

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich invests in branding activities for building its brand as well as a positive consumer perception. These branding activities for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich involve not only the marketing communications, but also the development of a suitable marketing mix for the company. The branding activities help the Vertu Nokia s Luxury Mobile Phone for the Urban Rich increase brand awareness, as well as increase its reach and penetration amongst the target audience (Iacobucci, 2021).

Organized

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich is able to capitalize on different opportunities based on the various resources available to it through being organized. This factor of the strategic framework evaluates and assesses how organized and structured the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is. The factor also reviews how the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is able to benefit from the various resources that are available to it towards building sustainable competitive advantage (Chatzoglou, Chatzoudes, Sarigiannidis, & Theriou, 2018; Stead & Stead, 2014). This part of the strategic framework for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich allows it to identify and examine different resources it has closely to be able to optimally benefit from them.

Physical infrastructure

One of the best ways through which the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is able to capitalize on the various internal and external opportunities is through the development of its physical infrastructure. The infrastructure of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich allows it to develop economies of scale as well as enhance its various manufacturing and operational processes (Buchanan & Huczynski, 2019).

Technological infrastructure

The technological infrastructure of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich allows it to benefit from the latest technological trends such as the inclusion of artificial intelligence and automation in its operational processes and schedules. The technological infrastructure has facilitated the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to improve its production and efficiency rates as well as reduce its errors. The technological infrastructure also led the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to benefit from potential advancements such as social media marketing and e-commerce (DuBrin, 2013).

Network support

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich is able to further benefit from consuming of various resources available through the presence of a strong internal network. This network includes not only the physical and technological infrastructure but also the organizational network and alignment of operations locally and globally. This coordination and network allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to realize its strategic goals (Phillips & Moutinho, 2018).

Training and development

As the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is exposed to new resources and builds on old resources, it is important to update the skills of the employees. The Vertu Nokia s Luxury Mobile Phone for the Urban Rich continually invests in the training and development of its labor force. This ensures that the Vertu Nokia s Luxury Mobile Phone for the Urban Rich stays ahead of the competition.

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich maintains frequent internal training and development opportunities to help the growth of employees and improve their performance (Mariappanadar, 2019; Stead & Stead, 2014).

International Exposure

The growth and expansion of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich and its business along international fronts have given it considerable exposure to understand different cultural requirements and operational details. This exposure is important for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to allocate resources accordingly towards different regions and production sites; and manage them in the most efficient and effective manner possible (Kotler & Keller, 2021).

International learning

The international exposure that the Vertu Nokia s Luxury Mobile Phone for the Urban Rich also enables increased sharing of knowledge across borders. This knowledge sharing and knowledge development allows continuous learning internally for the Vertu Nokia s Luxury Mobile Phone for the Urban Rich. This learning then helps the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to work towards to the development of strategic structures within the organization as well as design more sophisticated management styles and tools to improve the management of resources (Daneshmandnia, 2019).

Organizational hierarchy

Optimization of the resources available to the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is because the organization has a flatter hierarchy which leads to easier access to the leadership and quicker decision-making processes. This enables higher employee empowerment and participation as well as leads to increased organizational commitment and responsibility (Deepak & Jeyakumar, 2019).

Supportive leadership

The leadership of the Vertu Nokia s Luxury Mobile Phone for the Urban Rich is largely supportive and ensures the development of the management team and the employees. The support of the leadership within the Vertu Nokia s Luxury Mobile Phone for the Urban Rich allows space for quicker decisions as well as makes room for capitalizing on the opportunities and mitigating risks accordingly. This in turn allows for improved Resource management and optimization (Schein, 2010).

Effective change management processes

The Vertu Nokia s Luxury Mobile Phone for the Urban Rich engages all employees in the change management process and ensures that there is transparent communication regarding the need as well as the implementation of the same. This allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to manage resources more effectively as well as build on other resources to help the company achieve its strategic and business objectives and goals (Pollack & Pollack, 2015).

Conclusion

The VRIO assessment is an important strategic tool that allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to identify various resources which can lead to different forms of competitive advantages. The VRIO assessment and model allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to identify resources that can be used for developing sustainable competitive advantage over the long term as well as allows the Vertu Nokia s Luxury Mobile Phone for the Urban Rich to invest in, and build other resources for the same purpose.

In addition, the strategic tool allows managers of the company to identify resources which can lead to competitive disadvantage. As such the VRIO assessment is an important source of resource evaluation as well as identification of the same.

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