Thank You!
Thank you for your email subscription. Check your email to get Coupon Code.
Marketing Mix (4Ps) Analysis of Gale Pacific Limited
Posted by Addison on Jul-19-2022
About 4Ps Model
The 4p model of marketing comprises elements of the product, price, promotion, and place (Chernev, 2018; Kucuk, 2017). The model is commonly referred to as the marketing mix. The marketing mix of the Gale Pacific Limited allows and facilitates it in achieving its marketing objectives as well as in positively influencing the target audience (Baines, Fill, & Rosengren, 2017). The elements identified in the marketing mix are typically used by the Gale Pacific Limited for marketing its product and service, and for brand development and building activities. These elements are critically fundamental for the development and creation of marketing plans and marketing strategies by the Gale Pacific Limited – especially for developing and sustaining competitive advantage (Chernev, 2018; Stead & Hastings, 2018; Grewal & Levy, 2021). Gale Pacific Limited ensures that the elements identified for the marketing mix model work together cohesively, and complement each other in all its marketing strategies and plans (Abratt & Bendixen, 2018; Deepak & Jeyakumar, 2019).
Product
The product refers to the actual good or service that is being marketed to the consumers by Gale Pacific Limited, and which will be consumed by the target audience of the Gale Pacific Limited (Groucutt & Hopkins, 2015). The product or the service being offered by Gale Pacific Limited largely aims to fulfill a market need and demand, as well as works to create demand by providing a unique and fulfilling customer experience (Stead & Hastings, 2018; Sahaf, 2019).
Quality
Product quality for Gale Pacific Limited largely refers to how well the company is able to satisfy the customers’ needs and demands through its product and service offerings (Baines, Fill, & Rosengren, 2017; Deepak & Jeyakumar, 2019). In addition to this, the product quality for Gale Pacific Limited further includes the adherence of the company and its product and service offerings to industry standards and benchmarks as well as the ability of the same to serve its meaning and purpose comprehensively (Iacobucci, 2021; Groucutt & Hopkins, 2015; Chernev, 2018).
Customer demand fulfillment
The ability of the product and service to fulfill customer demands as well as its purpose, and to work efficiently and effectively are important facets of product quality for Gale Pacific Limited (Iacobucci, 2021; Deepak & Jeyakumar, 2019). Gale Pacific Limited ensures that its products are available for customers at affordable prices by controlling internal costs (Wu & Li, 2018).
Warranty
The warranty extended by Gale Pacific Limited includes the guarantee that the company to its customers regarding the functioning and the quality of the purchased food and service (Abratt & Bendixen, 2018). In addition, Gale Pacific Limited’s warranty also includes any compensation that the company has promised to give the customers in case the product and service fall short of the marketed benefits and functionalities (Išoraitė, 2016; Grewal & Levy, 2021; Kucuk, 2017).
Packaging
Gale Pacific Limited focuses thoroughly on the packaging and makes sure it includes the process of designing, evaluating, and developing a container for the products and services being manufactured and marketed (Deepak & Jeyakumar, 2019; Baines, Fill, & Rosengren, 2017). The packaging of the product and the service allows Gale Pacific Limited to highlight the product's purpose, as well as provides ease in transportation, gives room for more prolonged shelf life, and creates a unique and delightful customer experience (Kareh, 2018; Park, 2020).
Brand
The Gale Pacific Limited invests in developing brands out of its products and service offerings. This means that the Gale Pacific Limited engages in brand-building activities for its offerings i.e. associating specific designs and communications with its products to ensure differentiation, and easier communication with the target audience (Gillespie & Swan, 2021).
Building the brand
The branding-building activities undertaken by the Gale Pacific Limited ensure that its target audience is better able to relate to the offerings (Abratt & Bendixen, 2018). Through this, the Gale Pacific Limited ensures higher loyalty and repeat purchases, as well as positive perception creation for its offerings (Khan, 2014; Kareh, 2018).
Features
Product features or characteristics refer to the product traits and attributes present in the offerings of Gale Pacific Limited that allow the company to successfully deliver unique value to customers through the products and services manufactured and offered (Varadarajan, 2015; Kotler & Keller, 2021). The product traits and features also allow Gale Pacific Limited to create points of differentiation from the competition for its offering (Kotler & Keller, 2021; Park, 2020).
Product style
Gale Pacific Limited makes sure to focus on the design and the look of the product, and the ability of the same to meet the expectations and lifestyle of the target audience (Groucutt & Hopkins, 2015). The Gale Pacific Limited ensures that the product style and design complement its features and purpose.
Functionality
Gale Pacific Limited makes sure that the product manufactured fulfills its purpose, and meets customer expectations (Abratt & Bendixen, 2018). Gale Pacific Limited focuses on the product design, and how well it is able to fulfill the demands of the customers, as well as fill in the market gap (Baines, Fill, & Rosengren, 2017)
Experience
Gale Pacific Limited products provide the customers with an exceptional and unique experience upon consumption (Kotler & Keller, 2021). This experience includes interaction with the products that leads to different unique and positive customer feelings and helps the Gale Pacific Limited maintain differentiation from the competition (Varadarajan, 2015; Kotabe & Helsen, 2020).
Availability
Gale Pacific Limited ensures that its product and service offerings are available for its target consumers at various retail setups. The easy availability ensures that consumers are able to purchase the offerings of Gale Pacific Limited from various locations, allowing the Gale Pacific Limited to create an advantage over competing players (Kotler & Keller, 2021; Chernev, 2018).
Convenience
One point of focus for Gale Pacific Limited in its product offering is convenience. The Gale Pacific Limited ensures that its products and service are easy and convenient to use. The factor of convenience allows Gale Pacific Limited to enjoy a higher consumption rate, as well as increased sales and trials (Kotabe & Helsen, 2020; Kucuk, 2017).
After-sales service
Gale Pacific Limited caters to after-sales queries and demands of customers, which also includes processes of returns as well as exchanges. The after-sales service of company Gale Pacific Limited is detrimental and critical in determining customer satisfaction with its offerings (Iacobucci, 2021; Chernev, 2018).
Sizes
Gale Pacific Limited has different SKUs in the product available. Gale Pacific Limited has its products available in various SKU sizes which helps the company boost its sales, as different customer groups have different demands for the product quantity – depending on their usage, income as well as lifestyle (Grewal & Levy, 2021; Deepak & Jeyakumar, 2019).
Price
The element of price in the marketing mix refers to the value that customers pay for the service or the product offered by Gale Pacific Limited. The pricing strategy and the price of the offerings are critical because it determines three success for Gale Pacific Limited by directly influencing the profit levels and revenue for the company (Kotabe & Helsen, 2020; Kotler & Keller, 2021; Deepak & Jeyakumar, 2019).
Discounts
One of the ways through which the Gale Pacific Limited influences its pricing strategies is through offering discounts on its product and service offerings. Discounted pricing for the Gale Pacific Limited means that Gale Pacific Limited decreases the price of the product and service in order to generate interest, or even unload excessive inventory and stock; as well as for boosting sales (Baines, Fill, & Rosengren, 2017).
Margins
Gale Pacific Limited makes room for margins through the additional value charged in price over the cost – which allows the Gale Pacific Limited to build profit for its offerings (Kucuk, 2017). The margins available to the Gale Pacific Limited largely depend on the offering and its quality itself, in addition to the brand equity and brand value of the company.
Payment method
A significant factor of the pricing element of the marketing mix for the Gale Pacific Limited includes the payment methods that the company offers (Kotler & Keller, 2021; Abratt & Bendixen, 2018). Since the Gale Pacific Limited largely operates distribution to retail via agents and retailers, it ensures the inclusion of different payment methods. This includes digital payment, cash payment, as well as credit allowances (Grewal & Levy, 2021; Groucutt & Hopkins, 2015).
Pricing strategy
Penetrative pricing strategy
For Gale Pacific Limited, the penetrative pricing strategy is adopted as it allows the company higher trial generation of its products and services in the desired target market, as well as allows the building of a broader reach for its product offerings by ensuring easier affordability (Baines, Fill, & Rosengren, 2017).
Introductory pricing strategy
For new products that the company launches, Gale Pacific Limited ensures to adopt an introductory pricing strategy. This means that the company prices its products and service offerings at relatively lower prices than the competition. This introductory pricing strategy allows the company to increase trial generation, achieve higher penetration, as well as lead to the generation of increased brand awareness and recall (Kucuk, 2017).
Aggressive/competitive pricing strategy
For existing products, Gale Pacific Limited uses a competitive and aggressive pricing strategy. This ensures that the products are available readily at competitive prices. Aggressive and competitive pricing strategies allow the Gale Pacific Limited to experience high rates of growth and experience by allowing the buildup of consumer loyalty and following based largely on product attributes and quality instead of price– leading to the generation of higher brand equity and value for Gale Pacific Limited (Deepak & Jeyakumar, 2019).
Place
The element of place within the 4Ps model of the marketing mix largely refers to the locations where company Gale Pacific Limited stocks its product and service offerings for consumers' accessibility and purchase. Gale Pacific Limited ensures to include all possible placements which are easily accessible to and available for the company's target audience (Iacobucci, 2021; Išoraitė, 2016). With the advancement of technology, Gale Pacific Limited has expanded the placement of its products beyond the traditional brick-and-mortar retail spaces, to include modern Omni channel retail platforms as well (Iacobucci, 2021).
Physical stores/retail
The physical retail and stores i.e. the traditional brick and mortar spaces continue to be the prioritized locations for product placement by Gale Pacific Limited (Iacobucci, 2021; Groucutt & Hopkins, 2015; Abratt & Bendixen, 2018).
Retail types
These include hypermarkets, upper markets, and smaller grocery stores - all of which allow increased accessibility and availability of Gale Pacific Limited’s products and services to its target audience. Physical retail has a higher footfall and allows direct interaction of the Gale Pacific Limited brand and its product offerings with the consumers (Groucutt & Hopkins, 2015; Groucutt & Hopkins, 2015; Chernev, 2018).
E-commerce
E-tailers
The Gale Pacific Limited also stocks its products on e-commerce retail shops – such as amazon. This allows the Gale Pacific Limited higher access and penetration in other markets, as well as in secondary consumer groups. Moreover, e-commerce retailing is more cost-effective for the Gale Pacific Limited (Wu & Li, 2018; Chernev, 2018; Baines, Fill, & Rosengren, 2017).
Company-owned website
In addition to stocking products with other e-trailers, the Gale Pacific Limited also manages orders through its own website, where consumers can place orders for Gale Pacific Limited’s products directly. This allows the Gale Pacific Limited greater control over stock and inventory management, as well as distribution networks – allowing the buildup of stronger relations with consumers.
Lastly, the Gale Pacific Limited also takes limited orders through social media pages and platforms (Wu & Li, 2018; Baines, Fill, & Rosengren, 2017).
Aggregators
Another way through which Gale Pacific Limited uses e-commerce is by stocking its offerings with aggregators (Kucuk, 2017). This allows the Gale Pacific Limited to maximize its reach and increase penetration. At the same time, it also allows increased trial generation and repeats purchases for the Gale Pacific Limited product offerings (Išoraitė, 2016; Groucutt & Hopkins, 2015).
Specialty stores
Interestingly, the Gale Pacific Limited also stocks its products with specialty stores (Grewal & Levy, 2021). This gives the company direct exposure to its target market and audience and allows the consumers to directly interact with the brand and its offerings- without too much clutter (Kotler & Keller, 2021; Gillespie & Swan, 2021). The specialty stores are located in prime locations, and allow Gale Pacific Limited higher penetration and reach, leading to increased brand awareness for its product offerings (Groucutt & Hopkins, 2015; Išoraitė, 2016).
Direct sales
The Gale Pacific Limited also has a trained sales team for making direct sales (Kotler & Keller, 2021). Gale Pacific Limited targets not only B2C consumers but also B2-B consumers (Chernev, 2018; Grewal & Levy, 2021). Both these categories, also make use of direct marketing whereby the sales agents and teams visit the target audience and business directly and detail the product features and benefits (Kotler & Keller, 2021; Groucutt & Hopkins, 2015).
B2B and direct sales
Gale Pacific Limited’s team makes sales instantly during field visits for the company (Sahaf, 2019; Stead & Hastings, 2018). The target audience is carefully profiled and selected by the Gale Pacific Limited so that the sales representatives are able to filter out the clutter (Gillespie & Swan, 2021; Išoraitė, 2016). Gale Pacific Limited is able to easily contact and communicate with the desired business groups only (Groucutt & Hopkins, 2015; Abratt & Bendixen, 2018).
Inventory management
Gale Pacific Limited effectively manages its inventory and fulfills the retailer's demand in time to ensure that it manages customer relations efficiently – and does not lose any customers. Gale Pacific Limited has also introduced automation in inventory management which allows it to improve efficiency and speed, and reduce error rates (Park, 2020; Gillespie & Swan, 2021; Kucuk, 2017).
Transportation
For Gale Pacific Limited, this includes choosing cos effective transportation means for inventory handling, as well as order deliveries to customers, as well as retailers. The company uses third-party transportation, as well as manages its own in-house transportation networks for ensuring on-time order deliveries (Abratt & Bendixen, 2018; Chernev, 2018; Grewal & Levy, 2021).
Promotion
The element of promotion in the marketing mix for Gale Pacific Limited largely refers to the tactics and activities of communication that the company has adopted for promoting its products and services – including the brand, and its offerings, as well as other product features, characteristics, and activities (Varadarajan, 2015; Gillespie & Swan, 2021). The communication is largely targeted toward the Gale Pacific Limited's target audience and is aimed to increase brand awareness, brand loyalty as well as sales of the company (Wu & Li, 2018; Grewal & Levy, 2021).
Direct marketing
For its more specific products and offerings, Gale Pacific Limited uses direct marketing. Gale Pacific Limited directly emails potential customers- especially its B2B consumers for detailing its product offerings and features. Gale Pacific Limited uses personalized messages and captures new clients and customers for the business. In addition to direct emailing, the Gale Pacific Limited also makes use of telemarketing and direct mail for targeting audiences through direct marketing (Chernev, 2018; Sahaf, 2019).
In-store promotion
Gale Pacific Limited also focuses on in-store promotions for appealing to the customers, and boosting sales as well as raising brand awareness and profile of its offerings (Baines, Fill, & Rosengren, 2017). For Gale Pacific Limited, the in-store promotions include offering price discounts, loyalty points, and flash sales for its products. In addition, the company also invests in building up the POS within the store locations (Stead & Hastings, 2018; Groucutt & Hopkins, 2015).
Social media marketing
One of the more contemporary forms of marketing and promotion for Gale Pacific Limited includes social media marketing. The company has an official presence and profiles on social media platforms such as Facebook and Instagram, and regularly uses these platforms to promote its offerings, and product features and characteristics (Stead & Hastings, 2018). In addition, these platforms are also used by Gale Pacific Limited to inform consumers about using sales and discounts to increase in-store footfall.
Traditional advertising
The Gale Pacific Limited continues to use traditional marketing tactics and promotional platforms as well – largely for mass marketing purposes. The company especially focuses on TV advertisements, ad print media advertising for this purpose (Išoraitė, 2016; Iacobucci, 2021).
TV
TV advertisements are generally placed in prime time for higher visibility and reach by Gale Pacific Limited. The TV advertisements use functional as well as emotional appeals to communicate the message of the Gale Pacific Limited to the audiences (Iacobucci, 2021; Stead & Hastings, 2018).
Print media and advertisements are published in newspapers and magazines – both of which are generally consumed in high proportion by the broader target audience of the Gale Pacific Limited (Chernev, 2018; Iacobucci, 2021; Stead & Hastings, 2018).
Radio
The Gale Pacific Limited also places advertisements on the radio to appeal to a segment of the target population. The radio communications by the Gale Pacific Limited are usually shorter and focus on functional appeal only (Park, 2020; Išoraitė, 2016; Groucutt & Hopkins, 2015).
Integrated marketing communications
The advertisement and promotional messages by Gale Pacific Limited for all mediums and channels however are built on an integrated plan, and ensure that they reflect messages and communication that is similar to the overall campaign to void confusion and discrepancies (Gillespie & Swan, 2021; Kotler & Keller, 2021). The use of integrated marketing and integrated media has allowed the Gale Pacific Limited to build strong relations with the consumers through prompting conversations and discussions directly with them (Deepak & Jeyakumar, 2019; Sahaf, 2019; Stead & Hastings, 2018).
Conclusion
The 4p model or the marketing mix is an important aspect of brand building and development for the Gale Pacific Limited and significantly guides the company in the chalking out of its strategic marketing goals and plans. The marketing mix model or the 4P model has helped the Gale Pacific Limited in increasing its products’ and services’ reach and penetration and witness high levels of expansion and growth. The model has also led Gale Pacific Limited towards a better understanding of its target audience and consumers. This understanding, in turn, has fostered strong emotional relations and increased loyalty on part of consumers towards the company – leading to an overall increase in the brand value and brand equity, as well as higher levels of brand affiliation, brand awareness, and brand recall. Together, the marketing mix has helped the company boost its sales and revenue by aligning its offerings with the needs and demands of the consumers, and the market more effectively and efficiently.
References
Abratt, R., & Bendixen, M. (2018). Strategic marketing: Concepts and cases. New York, United States: Routledge.
Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. New York, United States: Oxford University Press.
Chernev, A. (2018). Strategic marketing management. Berlin/Heidelberg, Germany: Cerebellum Press.
Deepak, R., & Jeyakumar, S. (2019). Marketing management. New Delhi, India: Educreation Publishing.
Gillespie, K., & Swan, K. (2021). Global marketing. New York, United States: Routledge.
Grewal, D., & Levy, M. (2021). M: marketing. New York, United States: McGraw-Hill Education.
Groucutt, J., & Hopkins, C. (2015). Marketing. London: Macmillan International Higher Education.
Iacobucci, D. (2021). Marketing management. Boston, Massachusetts, United States: Cengage Learning.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kareh, A. (2018). Evolution of the four Ps: Revisiting the marketing mix. Retrieved June 2022, from https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/
Khan, M. (2014). The concept of ‘marketing mix’and its elements. International journal of information, business and management, 6(2), 95-107.
Kotabe, M., & Helsen, K. (2020). Global marketing management. Hoboken, New Jersey, United States: John Wiley & Sons.
Kotler, P., & Keller, K. (2021). Marketing Management (15th global edition). London, United Kingdom: Pearson Education Limited.
Kucuk, S. (2017). Marketing and Marketing Mix. In Visualizing Marketing (pp. 3-7). London, United Kingdom: Palgrave Macmillan.
Park, S. (2020). Marketing management (Vol. 3). Retrieved June 2022, from https://books.google.com.pk/books/about/Marketing_Management.html?id=p6v7DwAAQBAJ&redir_esc=y
Sahaf, A. (2019). Strategic marketing: Making decisions for strategic advantage. New Delhi, India: PHI Learning Pvt. Ltd.
Stead, M., & Hastings, G. (2018). Advertising in the social marketing mix: getting the balance right. In Social Marketing (pp. 29-43). London, England: Psychology Press.
Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS review , 5(3), 78-90.
Wu, Y., & Li, E. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research., 28(1), 74-104.
Related Article
- PESTEL Analysis of Gale Pacific Limited
- Hofstede Cultural Model of Gale Pacific Limited
- Net Present Value (NPV) Analysis of Gale Pacific Limited
- Corporate Social Responsibility of Gale Pacific Limited
- Gale Pacific Limited Discounted Cash Flow (DCF) Analysis
- VRIO Analysis of Gale Pacific Limited
- Marketing Strategy for Gale Pacific Limited
- Blue Ocean Strategy of Gale Pacific Limited
- Gale Pacific Limited SWOT Analysis
- WACC Analysis of Gale Pacific Limited
Latest Feedback
Carmen P
Verified
Lots of thanks for helping me with the stuff needed!
Ruby Joshua
Verified
Recommending this service to everyone who needs report writing. The staff was really patient. Thanks!
Diane Johnny
Verified
The assignment came out in an organized and detailed form. Thank you for providing me an error-free paper. Recommended!
Ambre William
Verified
I’m really impressed by their professional approach. The assignment was fine. I’ve not received the result yet but I’m confident in my grades.
Shivani Advaith
Verified
Absolutely awesome! It has been a great experience to work with this site. Many times this service completes my work on the same day. Grateful!
Sara Beanka
Verified
Had the problem of how to pay the payment and the support team solved this issue within five minutes. Thank you!
Calculate the Price of Your Order
Next Article
- Gazal Corporation Limited Marketing Mix
- Glg Corp Ltd Marketing Mix
- Globe International Limited Marketing Mix
- Iot Group Limited Marketing Mix
- Kingform Health Hometextile Group Limited Marketing Mix
- Kresta Holdings Limited Marketing Mix
- Mcpherson'S Limited Marketing Mix
- Merchant House International Limited Marketing Mix
- Michael Hill International Limited Marketing Mix
- Oneall International Limited Marketing Mix
Previuos Article
- G.U.D. Holdings Limited Marketing Mix
- Fleetwood Corporation Limited Marketing Mix
- Billabong International Limited Marketing Mix
- Audio Pixels Holdings Limited Marketing Mix
- Atlas Pearls And Perfumes Ltd Marketing Mix
- Ypb Group Ltd Marketing Mix
- Xenith Ip Group Limited Marketing Mix
- Wellcom Group Limited Marketing Mix
- Wakenby Limited Marketing Mix
- Veris Limited Marketing Mix
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire EssayPandas with BIG enough reputation.
Our Guarantees
- Quality assured
- Proof of no plagiarism
- Qualified writers
- Data security
- 24/7 support
- On time delivery
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!
Order Now